#snooki polizzi

[rigginsstreet]

JERSEY SHORE 2x06: Not So Shore

[slayyyter]

[therewillbekpop]

[not-a-newt]

You guys, I think I've finished my magnum opus...

Fallout: New Jersey [x]

[m0ney]

[slayyyter]

[slayyyter]

[danieledorazi]

Influencer Marketing / The dark arts of influence

Two great posts on BoF: “The Global Influencer Economy, Part 1: The Dangers of Playing It Safe” and “The Global Influencer Economy, Part 2: Why Credibility Trumps Celebrity”.

The best bit:

“For many working in New York’s fashion industry, watching Jersey Shore was a guilty pleasure. It was a way for achingly cool Manhattanites to see exaggerated stereotypes of “bridge and tunnel” people come to life while indulging in a spot of tawdry television in an era before the Insta-famous took over their feeds. Simon Doonan of Barneys New York was among those enthralled with the likes of Snooki — not least when the Madison Avenue merchandiser discovered how the wider fashion industry was engaging with her.

“There is a wicked new marketing strategy currently sending shock waves through the high-stakes competitive world of luxury fashion. It’s devious, delightful and deliciously dirty,” wrote Doonan in his salacious column for the New York Observer back in 2010, aptly called “How Snooki Got Her Gucci.”

Doonan described how Snooki was always seen with a Coach handbag until recent weeks, when she had been sporting several other brands, including Gucci. Global luxury brands were aggressively gifting Snooki with free accessories, he revealed, but rather than sending their own branded goods, the PRs had their assistants go buy handbags from their competitors and send those instead. The implication being that one of Gucci’s rivals had actually sent her the Gucci bag.”