#soberlook

[amodelista]

+-

[anton-chekhlenkov]

10 seconds – on average it takes a person 10 seconds to decide whether to subscribe or not.

Let me share with you, guys, that up here in St. Petersburg we are bursting out with ideas. To cut the story short, the other day, I asked two people who weren’t close at all to my family to give an HONEST review about the blog header and my posts: what is clear or not, what doesn’t appeal to them, what I am missing, what may seem annoying, etc. I’d predicted the following effect of the first review: the pain of criticism and the feeling of sadness. It’s no secret that you see your work “in your own way,” because it’s you who knows the context, the background, your plans and all the details. Behind the apparent obviousness you don’t even consider it necessary to go into explanations about your beloved creation. Every time we are convinced and sure that this time it’s definitely not about us. But the person who had been roaming around the web and all of a sudden came across your blog for the first time might look at all this creativity and grant you with the following reaction: “Emmm .... Whaaat??? 😬” And then he would leave, though the information you’d shared and the project you’d created was exactly what he was searching and longing for.

When the pain stepped back, I realized that it was only me to blame, so I reviewed the header and started adding everything that was missing there. It’s even became appealing to me now, although it is far from the ideal. Then we’ve done the same regarding the tour group. The next day, when Anna ceased crying and stopped hating me for insisting on this painful step, she digested the criticism and understood WHAT should be fixed (a lot of things in fact) so that her energy and valuable ideas would reach out more than only a close circle of friends.

In general, the blogger’s/businessman’s pain at the beginning of their endeavors can be quickly, easily and appropriately explained so it would make sense: “They don’t understand me. Maybe nobody needs what I’m trying to do... Waa..waah…😥 ". But that’s not true! People need what you’re doing, though sometimes it’s not easy to get your ideas across to someone. On average it takes a person 10 seconds to decide whether to read / follow you or not. This person can bump into your blog via advertising, contest or even by chance, it doesn’t matter. So, if you make the header wrong or not appealing to the audience, then you don’t have to continue.

We can make use of this situation and offer the following deal: several people (these are already 2 for now) will look at your site. They are just plain people who aren’t familiar at all with the topic of promotion, copywriting, etc. They will constructively and sincerely describe their first impression when looking though a site / group / website. You should be ready to get the constructive criticism. Altogether with Anna, we are ready to offer 2-4 such tasks for testing. The review is carried out for a nominal fee of 300 rubles, then we evaluate the results, check your feedback and decide whether to give life to this project or not.

⠀ Who wants to get a sober unbiased look at the online reflection of their business, don’t hesitate to write to PM to me or Anna (Анюта Чехленкова). Tomorrow we’ll be able to put tasks to work. The number of “probes” is limited

Translated by Irina Zaitseva