Apr 29, 2016
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Just liked this Pin: The Art Of Managing Pinterest Pins And Boards: Are you wondering how to keep your Pinterest boards and pins properly organized? Take a look at above infographic. http://bit.ly/1SzrUPD
“We are not trapped or locked up in these bones. No, no. We are free to change. And love changes us. And if we can love one another, we can break open the sky.”
Walter Mosley, Blue Light
Changemaker Fuel: Video Pick
From Dignity and Power Now, this dance video honoring Angela Davis is everything.
Changemaker Spotlight: Brandon "B" McEachern & Broccoli City
B gives a damn about people and about the earth.
He's pushing toward sustainability in the neighborhoods least often associated with "green" lifestyles. That perception is dead wrong, even if B's sometimes the only one in the room who gets it. Just look at the role of public transit: In wealthy 'burbs, it's a sustainability sacrifice for former drivers. In urban communities, it's a ride to work.
The Broccoli City Festival, in Los Angeles and Washington, DC, is an opportunity to build on the sustainability strengths already present in multicultural, urban communities. And, of course, the party itself is pretty dope. It's the largest multicultural Earth Day celebration in the country, even spawning the ThinkBroccoli Agency, where B now manages talent and films.
Things are coming together...
At 8:48 p.m. Sunday night, Oreotweeted this adwith the caption "Power out? No problem." Since then, it's been retweeted more than 14,000 times (andthe same image on Facebookhas gotten more than 20,000 likes) — meaning that the most powerful bit of marketing during the advertising industry's most expensive day may have been free. Twitter has been collectively wondering who deserves a raise.
The answer: The agency behind the on-the-fly ad was360i.
"We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity," agency president Sarah Hofstetter told BuzzFeed. "Because the brand team was there, it was easy to get approvals and get it up in minutes."
Oreo had already aired a solid TV ad with their"Cookie or Creme" spot.But they were ready to capitalize on social media as well when the lights went out.
"The big question is, what happens when everything changes, when you go off script?" Hofstetter said. "That was where it got fun."
The key? Having Oreo executives in the room, ready to pull the trigger.
"You need a brave brand to approve content that quickly. When all of the stakeholders come together so quickly, you've got magic," Hofstetter said.
From: http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast