Social Mapper to Use Facial Recognition to Target Users on Social Media
Trending in the latest AI news is Trustwave’s latest intelligence tool called the Social Mapper. This tool developed by researchers at the company uses facial recognition to track audience across social media. Keep reading to know how this tools works, is it going to be available or public and other such details.
The advent of Social Mapper
It often takes time to find a person’s presence online presence across different types of social media sites. Not only is this process tedious, but also it takes a lot of time. This is when the researchers at Trust-wave decided to develop an automated tool aka Social Mapper. This tool was built with a goal of tracking thousands of individuals on social media sites.
How does Social Mapper work
This tool takes an automated approach to search popular social media sites for names and pictures of individuals to accurately detect and group a person’s presence. Once it has the necessary details, it creates a report that a human operator can quickly review.
It has three main stages. In the first stage, it will create a list of targets based on the input given to it. This target consists of the name and picture of that person. The second stage consists of Social Mapper searching the targets online. It pulls down 10 to 20 search results with the target name and profile pictures and starts performing facial recognition to find a match. Once all the social media sites have been checked, the tool starts generating reports.
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