#social sensitivity

[emiliomukmere]

"a rotumai felnőttek ehelyett a szégyenérzetet használják büntetésként s ennek köszönhetően a gyerekek már gyermekkoruk óta nagyobb szociális érzékkel rendelkeznek." (Könyv amit olvasok államtalan közösségekről)

Ezt eddig is tudtam de köszi anya hogy a folyamatos megszégyenítésem miatt most nem lettem egy gyökér?!

[peppersauce]

Karácsonyi történetmesélés áruház módra - Story telling at its Christmas best

Az angliai áruházláncok évek óta ádáz versenyt vívnak, melyikük készíti a legemlékezetesebb vagy leginkább szívhez szóló karácsonyi reklámfilmet. Éveken át a John Lewis filmjét várták a legtöbben, bemutatása szinte társadalmi esemény rangot ért el. Idén meglehetősen kiélezett a küzdelem. A John Lewis, Waitrose, Sainsbury és a Marks and Spencer filmjét elnézve mindenki maga tudja csak eldönteni, melyik a legjobb. Egy dolog azonban világosan látszik: a filmek egyre nagyobb részének van komoly, társadalmi üzenete, sőt van köztük olyan, amelyik a társadalom kifejezetten érzékeny pontjára tapint rá.

UK retail chains have been in fierce competition for winning the biggest sympathy for their Christmas advertisements. For a number of years, John Lewis was considered THE spot to wait for, its first viewing eventually has become a yearly social event. This year, the competition is fierce. Having looked at the films of John Lewis, Waitrose, Sainsbury and Marks and Spencer, declaring a winner seems a matter of individual choice, but one thing can be surely noted. The social content of these films is on the rise, some of them touching a truly sensitive chord with society.

A Waitrose filmje szinte horrorfilmszerűen érzékelteti, mennyi veszély leselkedik a világban egy kis élőlényre, ezúttal egy vörösbegyre. „Az élet egy állandó harc” – ez lehetne a film mottója. Sok más valós életbeli eseménytől eltérően a kis vörösbegy végül sikeresen hazaér és még társat is talál. A Sainsbury a modern ember megoldhatatlannak tűnő gondját, az állandó időzavart helyezi a középpontba. A filmbeli családfőnek a munkáján kívül soha nem jut semmi másra ideje, főleg nem a családjára. „Csak a klónozás lehet ebből a kiút” – sugallja a film, ami azért meglehetősen ellentmondásos üzenet a fiatal generáció számára. A Marks and Spencer idén úgy döntött, forradalmasítja a férfi dominálta Télapó körképet, és bemutatja, hogy valójában a Mikulás felesége, a „Télanyó” az aki az igazán nehéz helyzeteket megoldja. Ez már nem pusztán egyenjogúságot követelő kezdeményezés, hanem nemek egyenlősége felé tett  hatalmas ugrás. A társadalmilag talán legérzékenyebb döntést a John Lewis hozta meg. Az angliai szinesbőrű kisebbségek, ezen belül a feketék hétköznapi egyenjogúsítását célzó ‘Black and British’ („Fekete és brit”) évben talán nem is meglepő, hogy egy középosztálybeli fekete család áll a középpontban. Bár a sztori hősei a legkülönbözőbb állatok (köztük mindenki megtalálhatja a személyes kedvencét), azért ez a film reagál talán legközvetlenebbül a társadalmi folyamatokra.

Ha pedig valaki marketinges szemmel nézi a filmeket, annak a filmekhez kapcsolódó honlapokat érdemes felkeresnie. Ezekből kiderül, hogy nincs olyan eleme ezeknek a filmeknek, amit valamilyen formában ne lehetne karácsonyra megvenni. Legyen szó a filmben szereplő cipőről, ruháról, játékról vagy VR szemüvegről, most minden eladó.  A vásárlással talán mi is a mesék részesei lehetünk. A kreativitás szárnyal és így, némi fizetség ellenében, bárki részese a mesés karácsonynak.

Ha még több részlet érdekli az angol karácsonyi filmekről akkor kattintson ide.

The Waitrose film is pretty gruesome in picturing a couple of the evils that wait for a robin on its way home. Life is a constant fight, could be the motto, but this one, in contrast to many real life cases, has a happy ending and a safe landing at home. Sainsbury addresses the issue of the modern man (and of the woman) when putting the always busy head of the family in the focus, who never ever has enough time to things beyond his work, most importantly, for the family. “Cloning is the only way out” is what the film suggests, which might be a somewhat dubious message to the youngest generation. Marks and Spencer has decided to revolutionalise the male dominated Santa Claus landscape and show how it is Mrs. Claus, in fact, who is solving the really difficult challenges. This goes well beyond simply demanding equal rights, it takes a huge leap in actual gender equality. Perhaps, the most socially sensitive choice is that of John Lewis. Perhaps, in they year of ‘Black and British’ this comes as no surprise, but it is definitely to be noted that a middle class black family is in the focus. While the cute story and the wide choice of animal pet stars (everyone to their liking…) smoothens this out, but still, this is a film reflecting challenges of modern UK society.

For the marketing oriented observer rather the website of these chains is of interest, where each and every element of these films can be turned into an actual Christmas shopping items. Shoes, clothes, toys, AR glasses, are all on sale and we as consumers can become for a few moments part of the fairy tale. Creativity flies high and each and everyone can choose and pay for their favourite film item.

For more on UK Christmas spots click here.

[joshpkramer]

Do you have more empathy?

I’m reading Charles Duhigg’s new book, Smarter Faster Better. He talks about what makes good groups, and one of the defining characteristics turns out to be having more people with higher “social sensitivity.”

One of the easiest ways to gauge social sensitivity is to show someone photos of people’s eyes and ask them to describe what that person is thinking or feeling... This is a “test of how well the participant can put themselves into the mind of the other person, and ‘tune in’ to their mental state,” wrote the creator of the “Reading the Mind in the Eyes” test, Simon Baron-Cohen of the University of Cambridge. While men, on average, correctly guess the emotion of the person in the photo only 52 percent of the time, women typically guess 61 percent.

Interesting! All this from an actual cousin of the guy who plays Borat. Cartoonists spend a lot of time drawing facial expressions and I wondered if I would be good at this test. I did pretty good, and you might too! It only takes 10 minutes. What about other cartoonists? Anyway, I’ve made a simple form, and this is not scientific at all, but I’m curious to see how people do!

[toolrequiresimmenseyb]

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[karissaladyk-blog]

3 Ways to become Socially Sensitive

In an evolving world where social media has changed the norms of society; and the ways in which we interact and engage with each other; it is more so than ever critical to increase our social sensitivity. Professionals all over the world in law enforcement, politics, and education are being uncovered making social mistakes as everyday citizen’s capture and expose these people in the act of being socially unacceptable.

As the world becomes a place that is more transparent people will have to be held accountable for their behavior. Thanks to technological advancements and smart phones with cameras embedded; and a user-friendly device where anyone can become the cameraman: here are three ways to become socially sensitive as we transform to the new socially sensitive norm.

Ultimately, it’s the organization’s duty to retrain and re-certify its professionals on an occasional basis to maintain appropriate attitudes for public servant jobs.  

1.       Remember The Golden Rule:

Do unto others as you would like others to do unto you! When serving the public you must take a moment to ask the question: If that were me on the other end of the spectrum how would I like to be handled? Asking this question encourages you to remember the Golden Rule of doing and acting in a way that you would like to be treated.

2.       Create High Social Responsibility Standards

Create high social responsibility standards for yourself. If you consciously uphold high standards for your day to day performance you will subconsciously come to a place where you act in high regards for yourself.

3.       Listen

Listen first to see if there is an opportunity to correct bad situations. Use logical judgments to deconstruct the underlying truth of situations that provoke bad social sensitivity. Listening is the beginning of understanding. First you must understand to be understood.

[thecircleofcho-blog]

[cecifp]