(this is our October 2013 newsletter: get on the list to receive our news directly http://hivebeats.us4.list-manage.com/subscribe?u=1e5e7a03e94bbdaba78469948&id=2692218aa9)
This month at @sfmusictech I was struck by the amount of talk around the problem of music discovery.
I wonder, is it a false problem? A problem invented by music nerds with some technical background, who think they can ultimately help with this complex matter called taste (cough!)
But if you scan any social network you will repeatedly come across people wondering what to listen to next, people bored with what they are listening to, people who feel disconnected from today's music.
Those are calls for solutions.
But wait, what does this have to do with radio?
Our thesis at HIVEBEATS is that people trust recommendations whose source they trust, recommendations that make sense to them. And that's why we believe radio with their DJs is still such a powerful discovery tool.
It's powered by a human for whom I have an amount of trust and I can easily switch the dial! I can directly affect the music I am hearing in a meaningful way.
The problem? After desperately switching the dial for a few minutes, I often end up preferring the humming of my car and turn off the radio.
Imagine a radio where you start with many DJs at once. As you listen you have the option to remove the ones who pushed music you didn't like, and that way you fine tune your music discovery sources.
Imagine a radio where you can discover which DJs first discovered the new band you like and add him to your radio station with no effort.
This is what HIVEBEATS is: the future of radio.
As always check the system stats at the end of the email, we have passed 2.5 million data points, including some data from a few international streaming services such as Saavn and Gaana (Hindi and Bollywood music).
Burc Sahinoglu
Founder
Read the whole newsletter here: http://us4.campaign-archive2.com/?u=1e5e7a03e94bbdaba78469948&id=a54bba5938&e=675e4e1031
