#socialdataweek

[socialdataweek2013]

Frequent-Flyers Take Note: Social Data Takes Flight

There’s a runway-length list of “big data” conversations on the Web these days. That said, most discussions generally miss on the social side of things. Not only is social data massive – think 500M Tweets and 3.2B Facebook likes per day – but everything is right there… if you can capture it. And that’s where the challenge is. As Social Data Week sponsor Tableau recently noted, the misconception is that unless you understand algorithms and know how to write complex code, then you’re locked out of the conversation. But through visualization software, information about your markets, your audiences, and your customer preferences is actually at your fingertips.

Companies of all types and sizes can find value in social data. To help understand what sort of data is available, Tableau has created an interactive visualization (as seen below) to demonstrate how one particular industry – the airline industry – can benefit from incorporating “social” into their “big data” conversations.

As you can see, with visualization software, thousands upon thousands of tweets turn into a manageable graphic that tells a meaningful story. Without visualization, how could any group of people possibly glean any insight from so much data? Some sample highlights from the above visualization:

A common misconception is that people only Tweet about complaints or problems, yet the data shows a high volume of positive comments worldwide. 

KLM really stands out for positive response.

American Airlines has a heavy volume of both positive & negative Tweets. 

Thanksgiving is NOT the peak tweeting time for airline customers.

People really hate delays when dealing with United (52% of associated tweets were negative).

On social media, brands know there is value in what customers are saying across their networks, but as Tableau observes on Ranconteur:

Trawling through social networks manually is not feasible. Even automating this with software applications has traditionally been complicated and an option available only to skilled software engineers. There's way too much material. So specialist firms take all the data and analyse it using artificial intelligence to identify commercially useful trends. Again, data visualisation software is perfect for visualising these trends.

[socialdataweek2013]

Social Data Week Expands Globally, Adds Industry Leading Speakers and Sponsors

Facebook, Twitter and Google executives to speak, SAP signs on to sponsor the Industry’s Leading Summit Addressing Social Data’s Role in the Enterprise

SAN FRANCISCO – Sept. 5, 2013 - Social Data Week 2013, a global summit that will explore how the use of social data is revolutionizing enterprise strategy and decision making, today announced the expansion of the event to Europe and Australia with announcement of regional Social Data Week events in London, Paris, Oslo, Seattle and Melbourne, along with newly added industry leading speakers and sponsors.

Kicking off in San Francisco on September 16th, Social Data Week’s already impressive speaker line up for San Francisco and New York now includes the following social industry leaders:

Jim Delaney, CEO, Marketwired

Daniel Slotwiner, Head of Measurement Solutions, Facebook

April Underwood, Director of Product, Twitter

Jorn Lyseggen, Founder & CEO, Meltwater

Ju-kay Kwek, Product Manager, Google

Mark Josephson, CEO, bitly

Irfan Kamal, SVP, Digital/Social Strategy, Social@Ogilvy

Stu Ogawa, Executive Vice President, Product and Technology, Marketwired

Andrew Needham, Founding Partner & CEO, Face

Paul Dyer, Head of Media & Engagement, W2O Group

Social Data Week 2013 is also expanding globally with the addition of the following events, including:

Social Data Week London, hosted by Tableau Software, in association with DataSift and Google Enterprise, will take place in London on Wednesday, Sept. 18 from 2 p.m. - 5:30 p.m. BST.  For more information and to register, please visit: http://sdwk.co/oA5yi

Datareputation, hosted by 50A, will take place in Paris on Saturday, Sept. 21 from 1 p.m. - 11 p.m. CEST. For more information and to register, please visit: http://sdwk.co/oA5zv

Social Data Week Oslo, hosted by Sosial Direkte in association with Google Norway and Oslo Tech Center, will include an online event and an in person event. The online event will take place on Wednesday, Sept. 18 from 9 p.m. – 10 p.m. CEST. To attend the online event, please visit http://sdwk.co/oA5DF on that day and time. The in person event will take place on Tuesday, Sept. 24 from 1 p.m. - 4 p.m. CEST. More details available at www.socialdataweek.com/events

Social Data Week Melbourne, hosted by Social Pulse and Online Circle Digital, will take place in Melbourne on Wednesday, Sept. 25 from 6 p.m. - 8 p.m. AEST. For more information and to register, please visit: http://sdwk.co/oA5GQ

Social Data Best and Brightest, hosted by Agency & Media Innovators Using Social Media for Brands Meet Up Group, will take place in New York City on Wednesday, Sept. 18 from 6:30 p.m.- 9 p.m. EDT. For more information and to register, please visit: http://sdwk.co/oA5Io

SmartUp: Social Data Recruiting, presented by SmartRecruiters, will take place in San Francisco on Tuesday, Sept. 17 from 6 p.m. – 8 p.m. PDT. For more information and to register, please visit: http://sdwk.co/oA5KL

Social Data Week Seattle, hosted by Tableau Software, in association with DataSift and Google Enterprise, will take place in Seattle on Tuesday, Sept. 17 from 3 p.m. – 6 p.m. PDT.  For more information and to register, please visit http://sdwk.co/oA5Mg

Presented by Platinum Sponsor DataSift, Social Data Week 2013 is also proud to announce the addition of enterprise application leader SAP as a sponsor.

SAP As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP application and services enable more than 248,500 customers to operate profitably, adapt continuously, and grow sustainably. Connect with @SAPCRM and @SAPSocial on Twitter SAP CRM and SAP Social Software on Facebook and on Google+ at plus.google.com/+SAP

Social Data Week 2013’s anchor events include San Francisco on Monday, Sept. 16 at the Mission Bay Conference Center and New York City on Friday, Sept. 20 at the Mandarin Oriental Hotel. Limited space is still available at both events. To register, visit socialdataweek.com. 

For information regarding Social Data Week sponsorship or partnership opportunities, inquire at [email protected].

  About Social Data Week 2013

Social Data Week is a global summit to highlight the revolution happening in social data by bringing together industry leaders, experts, influencers, brands and agencies for thought-provoking discussions and exchange of ideas.  For more information, to sponsor the conference or to register your interest in hosting a local event, visit socialdataweek.com. Join the conversation on Twitter @socialdataweek #sdwk13, on Facebook at www.facebook.com/socialdataweek and on Tumblr at socialdataweek2013.tumblr.com/.

About DataSift

DataSift Inc. is the leading big data platform for social businesses, enabling companies to aggregate, filter and extract insights from the billions of public social conversations on Twitter, leading social networks and millions of other sources. DataSift provides access to both real-time and historical social data to uncover insights and trends that relate to brands, businesses, financial markets, news and public opinion. Key investors include Scale Venture Partners, Upfront Ventures, and IA Ventures. DataSift has offices in San Francisco, New York City, and Reading, U.K. For more information, visit www.datasift.com and follow us on Twitter @datasift.

[socialdataweek2013]

Screw business as usual....this is the real world: Brian Solis at TEDxPresido

Don’t miss Brian speaking at Social Data Week San Francisco on September 16th socialdataweek.com