Social Data Week 2013

Social data is transforming decision making in companies. Come learn how. SAN FRANCISCO, September 16 - NEW YORK, September 20

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The Crowd-Powered Consumer

As consumers, we are constantly inundated with information. We see 5,000 ads per day, receive over 40 pounds of junk mail every year and over 90% of emails are junk. While most of our purchasing decisions are likely a result of our individual needs, a great deal of influence also comes from the opinion of others – those around us who have as much to say about our purchases as we do. And in most cases, we tend to trust other people over companies. That’s why we hit up the internet to find the latest on products, places, and the like… in order to make the most informed purchases.

Sysomos, whose CEO Jim Delaney, will speak at Social Data Week New York on September 20, looked into all the phrases on Twitter that people use to seek recommendations for purchases. To help us make all that information as valuable as possible, they’ve checked out how many times each recommendation has been used in the past 6 months. And – the neat part – if you add up all the different conversations, nearly 9 million people have taken to social in the latter half of the year to seek out influence from others! Brands – now’s the time to want customers out there talking about your products, if they’re saying the right things of course. Check out their infographic:

If you’re interested in learning how else social is influencing today’s information-driven age, register to attend Social Data Week in San Francisco or New York next week. It’s not too late!

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Frequent-Flyers Take Note: Social Data Takes Flight

There’s a runway-length list of “big data” conversations on the Web these days. That said, most discussions generally miss on the social side of things. Not only is social data massive – think 500M Tweets and 3.2B Facebook likes per day – but everything is right there… if you can capture it. And that’s where the challenge is. As Social Data Week sponsor Tableau recently noted, the misconception is that unless you understand algorithms and know how to write complex code, then you’re locked out of the conversation. But through visualization software, information about your markets, your audiences, and your customer preferences is actually at your fingertips.

Companies of all types and sizes can find value in social data. To help understand what sort of data is available, Tableau has created an interactive visualization (as seen below) to demonstrate how one particular industry – the airline industry – can benefit from incorporating “social” into their “big data” conversations.

As you can see, with visualization software, thousands upon thousands of tweets turn into a manageable graphic that tells a meaningful story. Without visualization, how could any group of people possibly glean any insight from so much data? Some sample highlights from the above visualization:

A common misconception is that people only Tweet about complaints or problems, yet the data shows a high volume of positive comments worldwide. 

KLM really stands out for positive response.

American Airlines has a heavy volume of both positive & negative Tweets. 

Thanksgiving is NOT the peak tweeting time for airline customers.

People really hate delays when dealing with United (52% of associated tweets were negative).

On social media, brands know there is value in what customers are saying across their networks, but as Tableau observes on Ranconteur:

Trawling through social networks manually is not feasible. Even automating this with software applications has traditionally been complicated and an option available only to skilled software engineers. There's way too much material. So specialist firms take all the data and analyse it using artificial intelligence to identify commercially useful trends. Again, data visualisation software is perfect for visualising these trends.

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Social Data Week Expands Globally, Adds Industry Leading Speakers and Sponsors

Facebook, Twitter and Google executives to speak, SAP signs on to sponsor the Industry’s Leading Summit Addressing Social Data’s Role in the Enterprise

SAN FRANCISCO – Sept. 5, 2013 - Social Data Week 2013, a global summit that will explore how the use of social data is revolutionizing enterprise strategy and decision making, today announced the expansion of the event to Europe and Australia with announcement of regional Social Data Week events in London, Paris, Oslo, Seattle and Melbourne, along with newly added industry leading speakers and sponsors.

Kicking off in San Francisco on September 16th, Social Data Week’s already impressive speaker line up for San Francisco and New York now includes the following social industry leaders:

Jim Delaney, CEO, Marketwired

Daniel Slotwiner, Head of Measurement Solutions, Facebook

April Underwood, Director of Product, Twitter

Jorn Lyseggen, Founder & CEO, Meltwater

Ju-kay Kwek, Product Manager, Google

Mark Josephson, CEO, bitly

Irfan Kamal, SVP, Digital/Social Strategy, Social@Ogilvy

Stu Ogawa, Executive Vice President, Product and Technology, Marketwired

Andrew Needham, Founding Partner & CEO, Face

Paul Dyer, Head of Media & Engagement, W2O Group

Social Data Week 2013 is also expanding globally with the addition of the following events, including:

Social Data Week London, hosted by Tableau Software, in association with DataSift and Google Enterprise, will take place in London on Wednesday, Sept. 18 from 2 p.m. - 5:30 p.m. BST.  For more information and to register, please visit: http://sdwk.co/oA5yi

Datareputation, hosted by 50A, will take place in Paris on Saturday, Sept. 21 from 1 p.m. - 11 p.m. CEST. For more information and to register, please visit: http://sdwk.co/oA5zv

Social Data Week Oslo, hosted by Sosial Direkte in association with Google Norway and Oslo Tech Center, will include an online event and an in person event. The online event will take place on Wednesday, Sept. 18 from 9 p.m. – 10 p.m. CEST. To attend the online event, please visit http://sdwk.co/oA5DF on that day and time. The in person event will take place on Tuesday, Sept. 24 from 1 p.m. - 4 p.m. CEST. More details available at www.socialdataweek.com/events

Social Data Week Melbourne, hosted by Social Pulse and Online Circle Digital, will take place in Melbourne on Wednesday, Sept. 25 from 6 p.m. - 8 p.m. AEST. For more information and to register, please visit: http://sdwk.co/oA5GQ

Social Data Best and Brightest, hosted by Agency & Media Innovators Using Social Media for Brands Meet Up Group, will take place in New York City on Wednesday, Sept. 18 from 6:30 p.m.- 9 p.m. EDT. For more information and to register, please visit: http://sdwk.co/oA5Io

SmartUp: Social Data Recruiting, presented by SmartRecruiters, will take place in San Francisco on Tuesday, Sept. 17 from 6 p.m. – 8 p.m. PDT. For more information and to register, please visit: http://sdwk.co/oA5KL

Social Data Week Seattle, hosted by Tableau Software, in association with DataSift and Google Enterprise, will take place in Seattle on Tuesday, Sept. 17 from 3 p.m. – 6 p.m. PDT.  For more information and to register, please visit http://sdwk.co/oA5Mg

Presented by Platinum Sponsor DataSift, Social Data Week 2013 is also proud to announce the addition of enterprise application leader SAP as a sponsor.

SAP As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP application and services enable more than 248,500 customers to operate profitably, adapt continuously, and grow sustainably. Connect with @SAPCRM and @SAPSocial on Twitter SAP CRM and SAP Social Software on Facebook and on Google+ at plus.google.com/+SAP

Social Data Week 2013’s anchor events include San Francisco on Monday, Sept. 16 at the Mission Bay Conference Center and New York City on Friday, Sept. 20 at the Mandarin Oriental Hotel. Limited space is still available at both events. To register, visit socialdataweek.com. 

For information regarding Social Data Week sponsorship or partnership opportunities, inquire at [email protected].

  About Social Data Week 2013

Social Data Week is a global summit to highlight the revolution happening in social data by bringing together industry leaders, experts, influencers, brands and agencies for thought-provoking discussions and exchange of ideas.  For more information, to sponsor the conference or to register your interest in hosting a local event, visit socialdataweek.com. Join the conversation on Twitter @socialdataweek #sdwk13, on Facebook at www.facebook.com/socialdataweek and on Tumblr at socialdataweek2013.tumblr.com/.

About DataSift

DataSift Inc. is the leading big data platform for social businesses, enabling companies to aggregate, filter and extract insights from the billions of public social conversations on Twitter, leading social networks and millions of other sources. DataSift provides access to both real-time and historical social data to uncover insights and trends that relate to brands, businesses, financial markets, news and public opinion. Key investors include Scale Venture Partners, Upfront Ventures, and IA Ventures. DataSift has offices in San Francisco, New York City, and Reading, U.K. For more information, visit www.datasift.com and follow us on Twitter @datasift.

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Social Data Week: Guy Kawasaki Keynote Preview

You read that right! Guy Kawasaki will be a keynote speaker at the Social Data Week San Francisco event on September 16th. Want a preview of what he will be discussing? Hear it straight from the horse’s mouth in this video interview. Hint: it’s all about how to add value with social media and data.

If you want to learn more and haven’t yet registered for Social Data Week, there’s still time to do so here!        

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Social Data Week Speaker Talks With The Next Web

With Social Data Week growing near, Martin Bryant of The Next Web recently spoke with Altimeter Group’s Susan Etlinger about her latest report, Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage. There are several interesting nuggets of knowledge in the resulting post:

There are blind spots in every large organization.

We’re still in the cave-painting days of smartly using social data.

Companies need to be proactive about using social data, and it takes serious effort – but the payoff is worth it.

Where is your organization when it comes to social data? Stuck in the dark or already seeing the payoff? Check out the full article at the link below. Susan will also be speaking at the Social Data Week San Francisco event, so be sure to register and hear what she has to say!

> How big businesses are getting smart with social data to seize a competitive edge.

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Watch this: What does Social Data mean to you? #socialdatameans

Social Data Week attendees share their thoughts on the definition of social data and what it means to business:

So, we want to know: What does Social Data mean to you? Tweet us now at @socialdataweek and let us know. Best #socialdatameans Tweets by 12 pm PT Friday Aug 16 will win a $5 Starbucks gift card!

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Social Data Week Announces New Speakers, Sponsors and Media Partner

Today we are proud to announce an impressive roster of new speakers, along with sponsors and media partner for Social Data Week 2013.

Joining a powerhouse line up of more than 20 speakers for the event, including Gary Vaynerchuk, Guy Kawasaki and Robert Kirkpatrick of United Nations Global Pulse, new speakers added to the Social Data Week 2013 program taking place the week of September 16-20 include:

Joe Fernandez, Founder & CEO, Klout

Derek Gottfrid, VP of Product, Tumblr

John Bell, Global Managing Director, Social@Ogilvy

Jon Steinberg, President & COO, BuzzFeed

Jordan Kretchmer, Founder & CEO, Livefyre

Shree Dandekar, Chief Strategist, Business Intelligence & Analytics, Dell

Stacy Morrison, Editor-in-Chief, BlogHer

Dave Rowley, CTO, Get Satisfaction

Presented by Platinum Sponsor DataSift, Social Data Week 2013 is also proud to announce the following sponsors, leaders in the social and big data analytics industry, as well as a media partner:

Tableau Software helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 12,000 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. Connect with Tableau on Twitter @tableau and on Facebook at www.facebook.com/tableausw.

Splunk Inc. provides the engine for machine data™. Splunk® software collects, indexes and harnesses the machine-generated big data coming from the websites, applications, servers, networks and mobile devices that power business. Splunk software enables organizations to monitor, search, analyze, visualize and act on massive streams of real-time and historical machine data. More than 5,200 enterprises, universities, government agencies and service providers in over 90 countries use Splunk Enterprise. Splunk Storm®, a cloud-based subscription service, is used by organizations developing applications in the cloud. Connect with Splunk on Twitter @splunk and on Facebook at www.facebook.com/splunk.

Pulsar is a new breed of social intelligence platform that’s re-inventing social media monitoring. Born out of 10 years of experience with social data by Face, the global strategic insight agency, Pulsar enables marketers to go beyond keyword tracking to map brand audiences, track how content spreads and measure the reach of social conversations. Connect with Pulsar on Twitter @Pulsar_Social and on Facebook at www.facebook.com/pages/Pulsar-Social.

The Social Data Week conference will build a community and outlet for industry leaders, experts, influencers and brands to examine themes including:

Turning social data into strategic advantage – using social data to drive better, faster decisions and more effectively engage customers

Social for social good – harnessing big data and real-time analytics for monitoring global and local socio-economic crises to enable fast response

Social media masters – learn from top brands

Women and their impact on the social sphere

Architecting for massive real time social data – technology, platforms and tools

The future of social – current trends, what’s next and who’s driving innovation

Social Data Week 2013 will kick off on Monday, September 16 in San Francisco at the Mission Bay Conference Center and conclude on Friday, September 20 in New York City at the Mandarin Oriental Hotel. Local events in additional cities around the globe will be announced in the coming weeks.

To take advantage of special Early Bird registration rates extended through August 15 and for the latest information on Social Data Week 2013, visit socialdataweek.com. For information regarding Social Data Week sponsorship or partnership opportunities, inquire at [email protected].

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Screw business as usual....this is the real world: Brian Solis at TEDxPresido

Don’t miss Brian speaking at Social Data Week San Francisco on September 16th socialdataweek.com

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The Social Data Revolution

In the beginning…

In 2009, the Harvard Business Review reported that more data would be generated by individuals in that year alone than in the entire previous history of mankind through 2008.

Shared content has grown 9 times since then, and in tech years (like dog years, but with a complicated algorithm) 2009 seems like a very long time ago in a galaxy far, far away. 

In addition to the growth in bits and bites, the power of social data was demonstrated with the unprecedented events of the Arab Spring. Even the term Big Data has cemented a place in our vocabulary - and our glossaries: the Oxford English Dictionary added the term in 2013, breaking its own rule that new words must remain in use for 10 years to be included in that definitive tome.

From the epic to the quotidian, social data shapes the way we relate to the world (who would make a reservation at a restaurant with a one star rating on Yelp?), and increasingly informs the way we understand it.

So what (is next)?

Sixty-seven percent of Internet users (2.5 billion people) are on social networks. We’ve seen that social data has implications beyond instantaneous announcements of the royal baby’s name. The queen tweets, the pope tweets - so what?  If social media can help organize a revolution, what other possibilities exist within the mountains of data out there?

The United Nations is asking the same questions – formally. Global Pulse, an initiative launched by the Executive Office of the UN Secretary-General, seeks to explore how digital data sources and real-time analytics technologies can help policymakers understand human well-being and emerging vulnerabilities in real-time, in order to better protect and respond to populations. 

In a recent blog post on 2015 millennium development goals, Global Pulse noted the relevance of tweets to shaping future policy agendas. They are running an analysis of Twitter keyword searches, structured around 16 priority development issues, in an effort to understand which topics are discussed most by the online global public. The graph below shows that “better job opportunities” (the pink line), and “a good education” (the teal line) are the most discussed topics on the list, so far: 

Welcome to the Social Revolution: The Future is Now

Examples like the above underline the global reach and potential of social data.  If tweets can influence the UN’s millennium development goals, can it be used to help predict epidemics and prepare for droughts or other natural disasters? 

We have entered the age of information. Social data can help change how people access information. If we dream it, there are more tools than ever to realize that dream.

Retweet or hit “Like” if you agree.

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Watch this: A great talk by Mark Suster at LeWeb'13

Don't miss Mark speaking at Social Data Week San Francisco on September 16th socialdataweek.com

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Top 5 reasons to attend Social Data Week

Whether you were born with a smartphone in your hand or you remember when the word on the street was the only way to get your finger on the pulse, Social Data Week will transform the way you think about how social media can work for you.

 1.     Be part of the social revolution: turn social data into strategic advantage.

2.     Build your brand the smart way. Employ social data techniques from visionaries Guy Kawasaki, Robert Scoble and Gary Vaynerchuk and other industry pros.

3.     Got tech? Discover platforms, technology, and tools to architect for massive real time social data.

4.     The future is now: join thought leaders in social who will explore current trends, what’s next and who’s driving innovation.

5.     Get connected, get exposure.Build community and generate demand.

Register now for cutting edge events in San Francisco and New York and save $50 off of the regular price with our early bird discount. Space is limited, so be sure to reserve your seat today! Rates go up August 1.

Follow us at @DataSift and @socialdataweek - new speakers announced weekly!