Sep 23, 2012
“If people are only thinking of these as marketing tools, they’re missing opportunities,” Aase said. “That’s probably part of the reason for the growth this year.” Social media is no longer used just for marketing purposes — it now has a place in medical education and medical research. “These tools aren’t just about building market shares, but they’re about helping patients and connecting providers,” he said.
Five questions with Mayo Clinic social media chief Lee Aase | MedCity News