Brand Safety In A Changing Media World
#robnorman
As originally published in MediaBizBloggers (3/13/2013)
Censorship in the media does not exist in the USA of course, we enjoy first amendment rights and any number of media outlets use those rights to the limit. As a consequence brand owners are increasingly faced with the challenge of balancing the desirability of brand safe environments with a rapidly changing cocktail of content and channels of content distribution.
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