Secrets on Writing Business Blog That Converts Leads
Conversions and the generation of “warm” leads are two main goals any content marketer has in mind when strategizing and planning the future content and ads.
Unfortunately, these goals are not reached by too many specialists out there. And, we’ll take a wild guess and say that you are facing the same problem if you are reading this article.
Even though top content marketers see almost eight times more traffic than their competitors, it does not mean that their conversion rates are much higher. After all, traffic does not equal conversions.
So the question of how to skyrocket your revenue with content marketing still remains and is exceptionally topical today. To answer it, we have prepared a list of useful tips and secrets on how to write blog posts that will convert more leads. Read on 7 useful tips on how to write blog posts that convert, if this is something you want to learn more about!
1. Learn your audience
One of the main reasons why your content marketing is failing to bring in more leads is because you are not reaching out to your audience with the right message. If you are offering something irrelevant to your potential clients, they simply won’t pay attention to your paid ads, ignore your offers, and increase your bounce rate once they realize that you don’t offer what they need.
Thus, if you are aiming to reach out to first-time parents, then offer them high-quality content on baby care, time management for busy parents, products to simplify their lives, and useful things to have at homes with new babies.
Your goal is to make sure that whenever they have a question somehow related to parenthood, you are the one they can go immediately to. Demonstrate your expertise. Once you gain their trust, your conversion rates will start growing.
2. Watch the quality
Content is the king; that’s for sure. But content with poor quality does not qualify as the “king,” and you should bear that in mind.
If your business specializes in offering writing services and you create a blog with useful tips for students, every article should be nothing short from perfect to grab readers’ attention. Otherwise, you cannot expect them to trust you with their informative paper topics or any other papers they want to be done by a professional. Your blog is the face of your company, so make sure to look well there!
3. Know your customer’s journey
What is a customer journey? It is a basic process of how any user meets the brand for the first time and with time turns into a paying customer.
Specialists state that there are three stages of a customer journey every content marketer is supposed to know. The first stage is called awareness. At this point, your goal is to explain to the user that he has a problem even if he had no idea about it. Talk about the problem, explain the biggest pain points of the customer and talk about them as if you understand his pain.
The next stage is called “consideration.” Now, the user completely aware of the problem start searching for a solution for it. And that is when you jump in and show how easily your products or services can solve their issues. Do not be pushy, just not yet, but rather sound like a real expert that simply wants to make sure that the user knows where to search for an answer.
Finally, the stage called “decision” is when you “help” the customer to purchase something from you. Give him a so-much-needed push if he is on the fence with his final decision.
Therefore, when you are creating content, make sure to write it according to your client’s journey. Compose a couple of articles talking about their needs and pains, show them how your company can be helpful here and then motivate them to make this decision in the end. If your content has the quality but does not convert leads, you might be missing one of the stages we have just mentioned.
4. Watch your tone
Are you sure that you sound friendly and calm when talking to your potential clients? If not, then it is high time you changed your tone. Be their friend and do not boss them around. People hate being told what to do.
Besides, a friendly tone also means that you are a real person, not a machine or a robot not capable of such emotions. Most customers are likely to collaborate with the brand as long as there is a real person behind the scenes and not some robot.
5. Use CTAs
Call people to action. No matter how good your content is, you do not want users to come back to your site over and over again without every turning into customers. But there might be a problem with this, as if you do not specify what action you want them to take, they might never actually do what you want them to. They do not read your mind!
Hubspot reports that “anchor text CTAs increased conversion rates by 121%”. Besides, “Between 47% and 93% of a post’s leads ONLY come from anchor text CTAs.” How about that? CTAs truly rule all, so make sure to add them to your site as well.
6. Optimize
If you want more traffic, and therefore, more potential leads on your site, then optimize your content for the web. Add more relevant keywords, optimize the titles, add metadata, and check the readability of your posts with helpful tools like Hemingway App. With simple tricks like this, you will significantly increase the traffic flow on your blog and chances for higher conversion rates.
7. Be where people are
Last but not least, register your company on the social media to be where people are. Social media is a great way to engage in a conversation with your customers and get to know them better. Since most people are registered with at least of the major social networks, it is your chance to reach out to them.
Use it as a channel for new leads. Run paid ads campaigns and let a significantly higher number of users know about your services.
Writing a business blog that converts is real as long as you stick to our tips. We have picked the most useful ones among tons of other great recommendations. So, start with applying them first and dive deeper into this topic once you master what we have suggested.
And if there are experienced Content Marketers among readers, here is a question to you: what other secrets would you suggest? What works best for your business blog? Do not hesitate to share with us in the comments.
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