The Assignment & The Challenge
THE ASSIGNMENT:
"Social Media Strategy Plan - These plans will be worked on by class teams but each of you will submit your own social media plan. Each plan will detail how you will research, source, share and find an audience for your sustainability stories using search engine optimization and social media techniques. The plans must include: identification of your keywords, targeted social networks, metrics tracking system, your sources, experts, activists, institutions and how you will reach out to them throughout the semester on social media, and how you will share your final project on social media and increase its search position. 100 points" ~TGS
THE CHALLENGE:
Write something that matters. Don't compromise your passions. Don't settle for less. Do leave an impact.