Nike x SOULGOODS Dunk Highs Collection
The Nike x SOULGOODS collaboration celebrates Chinese youth and redefining sports culture for the next generation.
The pack has details nodding to basketball, music and art from the ’80s, ’90s and 2000s, underscoring the cultural intersections that connect all three decades.
The pack includes three distinct Dunk Highs with varying colors, materials, graphics and narratives.
Following last year’s Converse collaboration, the debut SOULGOODS x Nike collection highlights the growth of sneaker culture and communities in Greater China. The three Dunk Highs, representing the ’80s, ’90s and 2000s, are an expression of the Beijing-based retailer’s roots in basketball, music, style and art.
Each shoe embodies specific characters and stories tied to each decade. The Nike x SOULGOODS Dunk High ’80s references the style found in classic basketball films and local street ball. The ’90s model represents the rock and hip-hop enthusiasts of the club scene. The 2000s model nods to longtime sneaker collectors and artists who witnessed the previous decades.
The footwear features graphic details like a “Soul Tiger” icon and the SOULGOODS motto, “From Beijing to the World.” While the ’80s and ’90s versions have more neutral uppers, the 2000s model has a pink and blue print and the words “Never Change” and "Always Change."
The Nike x SOULGOODS collaboration celebrates Chinese youth and redefining sports culture for the next generation.
The pack has details nodding to basketball, music and art from the ’80s, ’90s and 2000s, underscoring the cultural intersections that connect all three decades.
The pack includes three distinct Dunk Highs with varying colors, materials, graphics and narratives.
The Nike x SOULGOODS Dunk Highs collection will release throughout November and December.
