Dec 18, 2018
Sphero Is Getting Out Of The Licensed Products Game
Sphero, the company that brought app controlled versions of BB-8 and R2-D2 home, is discontinuing it’s licensed product line. The company also makes characters from the ‘Cars’ series, as well as a talking Spider-Man. The reasoning is purely economical - as Sphero President Paul Berberian points out:
"When you launch a toy, your first year's your biggest. Your second year's way smaller, and your third year gets really tiny."
With ‘Star Wars: Episode IX’ still a year away, the move makes sense. The company will refocus on its educational toys which if you were a fan of your R2 or BB-8, you should probably check out.
(h/t Engadget)
