Sep 26, 2014
Japan is an exotic country. You don't really get what these people are thinking about.
Yoshi Matsuura, Hakuhodo
seen from Switzerland
seen from Switzerland
seen from Italy
seen from United States
seen from France
seen from Canada
seen from Italy
seen from Kyrgyzstan
seen from United States
seen from United States
seen from China
seen from Russia
seen from Canada
seen from United States
seen from Russia
seen from Netherlands
seen from Malaysia
seen from Switzerland
seen from United Kingdom
seen from Macao SAR China
Japan is an exotic country. You don't really get what these people are thinking about.
Yoshi Matsuura, Hakuhodo
Day 4
As the final day of Spikes is upon us, it’s worth looking back... but some other time, perhaps.
Still too much to look forward to. Stay tuned, friends.
Oreo: Wildcard teams and spoiling clients spawns success.
Bedtime Stories
How can they work for your brand? For them to work, there are some lessons worth noting: 1. "A beginning, a surprise and an end." Give us some unexpected (McDonalds pickles ad) 2. "Same same but different." Take what we know and expect, but show us something new (The Most Epic Split) 3. "Instantly establishes its own reality." No need to explain background of the story, just dive into the story (Old Spice -- I'm on a horse ad) 4. "Truth to the very core." Be direct, clear. No bullshit. (Lifebuoy Secret Wash game, India) 5. "Constantly evolves their media." Push the boundaries of what you can do with the medium to add to storytelling (Dumb Ways to Die) 6. "Many levels, a single shared experience." Must work across all audiences. (Weetabix father and son day together) 7. "Responding is irresistible." find ways to get the audience involved, With repetition. (Budweiser "Whazzzzup" spots) 8. "Poetry pleases." Play with your words to create art. (Dove haiku, Japan)
The Second Day
A different mood in the air today. Subdued. Could the open bar have gone on too long last night? Has the promise of glory been dashed for too large a contingent here? Have we become lost in the haze…
The reality has set in: this is not a sprint. We are survivors.
It's not about who you know, it's about who's talking about what you're interested in.
Melissa Barnes, Head of Global Brands – Twitter
GSK makes a statement
Big news out of the Healthcare category: Grey Singapore's GSK team has 5 shortlists for their work on Eye Mo and Panadol Joint.
Shortlists!
If my numbers crunching skills are up to snuff (and they may not be) Grey Singapore has 20 shortlists to announce today.
Check back for more details in a few.