Crowdfunding: What's Up With That?
Judith Tutela, CPA, RMA, PSA
Principal, Spire Group, PC
Lately, there seems to be a lot more fundraising for individuals in need of financial help through sites such as GoFundMe, YouCaring, Indiegogo, Kickstarter, etc. Before now I’d not paid much attention, but when a family member made a request to help pay for a mission trip to Honduras, I was curious about how it all worked. In this age of the internet, crowdfunding offers an opportunity to reach large groups or a “crowd” to fundraise for a purpose or cause.
In setting up or contributing to a crowdfunding cause or purpose, it’s important to keep in mind that crowdfunding is a business and those sites that you are using to raise money are charging fees. Each site is a little different, but either way you could be giving anywhere from 5% to 20% of your funds raised for fees. So yes, you do reach a larger audience, but it comes at a cost.
Depending on the purpose of your financial needs, there are various types of crowdfunding you would use. And depending on the type you use, there are various types of tax implications associated with it.
Generally speaking, there are four types of crowdfunding: donation, rewards, equity and debt.
Donation-Based Crowdfunding: In donation-based crowdfunding, the requests would go to raise money for a cause. For example, to help an individual to pay for medical bills, a tax-exempt organization with a charitable issue, or a student’s mission trip. In this type of crowdfunding, there is no expectation for a return on what is being donated. If the money is being raised by a tax-exempt nonprofit organization, the donation would be considered a deductible contribution for tax purposes. For any other donation type of crowdfunding, the contribution would not be deductible for tax purposes and is generally considered a gift to the organization or individual making the request.
Reward, Equity, and Debt-Based Crowdfunding: These are generally all business and/or project related type fundraising techniques and the income you received is taxable. The difference between the three is what is provided in exchange for the money contributed.
Rewards-based crowdfunding usually offers a token reward for the contribution made. The reward could be a coffee mug, a poster, a short story or something that is related to your campaign.
Equity crowdfunding offers an equity stake in the project or business seeking funding.
Debt (or lending) crowdfunding offers to repay the investment over a period of time.
With roots dating back to 1975, Spire Group, PC is a full-service certified public accounting firm specializing in accounting, assurance, tax, business advisory and technology services. The firm’s clients include startups, closely held/family businesses, nonprofits and governmental entities, and high-net-worth individuals.
With offices in Clark and Livingston, New Jersey, the firm remains committed to delivering sophisticated solutions, innovative thinking, and highly personalized service to ensure their clients are well-informed to make key financial decisions.