#staq

[hey-cooper]

[hey-cooper]

[oromero50]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, founder and chief product officer at Staq. Publishers are starting to ramp up their investment in data, especially as they gain more prowess in programmatic advertising. Many are throwing around the idea... Continue reading » The post Don’t Drown In Your Data Lake appeared first on AdExchanger.

[oromero50]

For Turner, Faster Data Means More Efficient Pricing

Oscar Romero's Update: AdExchanger | Turner’s revenue analytics team wasn’t always quickly able to answer questions like whether the presidential inauguration affected advertising revenue. The publisher couldn’t collate data more than weekly or monthly because it worked with more than a dozen programmatic partners, each with their own user interfaces, which supplied ads across Turner’s multiple sites – from CNN... Continue reading » The post For Turner, Faster Data Means More Efficient Pricing appeared first on AdExchanger.

[oromero50]

A Window Is Opening To Give Publishers Control Over Their Audiences

Oscar Romero's Update: AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by James Curran, CEO and co-founder at STAQ. Advertisers have amassed huge first-party audiences in their data management platforms (DMP) and through third-party data partners integrated with their media-buying technologies. This has allowed advertisers to... Continue reading » The post A Window Is Opening To Give Publishers Control Over Their Audiences appeared first on AdExchanger.

[thelegacydj]

My favorite brand

[mattandfabblog]

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Just a casual night of density, viscosity and summative assessment planning! #welovescience #weareprettyneutralaboutassessment #BPSTC #staq (at Ecosciences Precinct)