Jan 9, 2016
GIF 4 of 5 from our new film "Coffee Virgin." Pouring out on Monday
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GIF 4 of 5 from our new film "Coffee Virgin." Pouring out on Monday
My homemade cappuccino. No fancy machines.
BrandNew has a great writeup on Starbuck's new logo, updated and unveiled for their 40th anniversary.
This is obviously a big deal. Not just because of the change itself but because of what it represents logistically: all those 16,000 stores and all those hundreds of products need to be updated with the new look, aka lots of money spent.
Another big complaint is that, OMG, the Starbucks name is not there anymore. Chill people. I would bet my daily morning Starbucks coffee (brewed at home) that the siren will not have any problem establishing itself as a Nike swoosh or Apple apple within one or two years.