A note from Seth and WÜLF UNIVERSITY on going beyond the normal and building a Frankenstein brand. 1. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible. 2. Mass marketing is designed for the average expecting average and that market is saturated. Better to be remarkable and serve those expecting remarkable so they can make remarks to people which will win fans to you from the masses. Serve the niche. 3. In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable. 4. If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. 5. Being remarkable takes time but it's worth it. 6. Don't listen to sheep. They try to mormalize your idea because risk or odd or queer or weird unearths their reality or power. Shot here at #Startupcincy headquarter. Shout out to the Wolves in Cincinnati and around the world building the next big thing. #MULFMAB #MULFMABConsultant #BusinessBuilder #BusinessCasual #BrandBuilders #DreamScapers #Branding #Marketing #Business #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #Cincinnati #Startups #BeAWolfAboutYourDream (at StartupCincy)
