#wolfuniversity

[myuberlife-business-consulting]

A note from Professor Steve Jobs and WÜLF UNIVERSITY on culture, change, commerce and customer. 1. Leaders are fascinated by the future, restless for change, and deeply dissatisfied with the status quo. They are never satisfied with the present, because in their head they can see a better future, and the friction between what is and what could be burns them, propels them forward.– Steve Jobs 2. Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves. “More than Apple listening to us, it’s us who listens to Apple.” – Steve Jobs 3. Culture beats strategy everyday. Peoples tastes, what they value and what they demand is mostly driven by the cultural context they exist in. This is known as Lifestyle. You as a brand can be smart AF and have succeeded in the past, but if you do not understand the mostly irrational nature of cultural shifts and consumerism, you will miss the beat.-Voice In My Head. 4. I am beat up from #NYFW. Lol. But still going. My oh my how fashion week has changed... #MULFMAB #MULFMABConsultant #BusinessBuilders #BrandBuilders #DreamScapers #Branding #Marketing #Business #BusinessTips #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #NYFW #MenStyle #BeAWolfAboutYourDream

[myuberlife-business-consulting]

A note from Seth and WÜLF UNIVERSITY on going beyond the normal and building a Frankenstein brand. 1. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible. 2. Mass marketing is designed for the average expecting average and that market is saturated. Better to be remarkable and serve those expecting remarkable so they can make remarks to people which will win fans to you from the masses. Serve the niche. 3. In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable. 4. If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. 5. Being remarkable takes time but it's worth it. 6. Don't listen to sheep. They try to mormalize your idea because risk or odd or queer or weird unearths their reality or power. Shot here at #Startupcincy headquarter. Shout out to the Wolves in Cincinnati and around the world building the next big thing. #MULFMAB #MULFMABConsultant #BusinessBuilder #BusinessCasual #BrandBuilders #DreamScapers #Branding #Marketing #Business #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #Cincinnati #Startups #BeAWolfAboutYourDream (at StartupCincy)

[myuberlife-business-consulting]

The WOLVES are giving a talk on the Business of Culture this today. Get ready. Snapshot: Doing business in today's fast paced and fragmented markets forces us to take another look at the customer? Who are they? What drives their world? Why do they buy? How do we understand them authentically? And how do we as brands connect to them and create more value for them? 1. What is Culture? It is the sum of attitudes, customs, and beliefs that distinguishes one group of people from another. Culture is transmitted, through language, material objects, ritual, institutions, and art, from one generation to the next. 2. What is Business? Business is the commercial or mercantile activity engaged in as a means of livelihood or trade. 3. What is Brand? Brand is point of view, philosphy, ideals, vibes and energy. 4. Thinking about playing Migos' Culture ft Dj Kaled then full album after our presentation lol? #MULFMAB #MULFMABConsultant #BusinessBuilder #BusinessCasual #BrandBuilders #DreamScapers #Branding #Marketing #Business #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #Earth #Economics #Brandemonium #Migos #BeAWolfAboutYourDream (at Duke Energy Convention Center)

[myuberlife-business-consulting]

Business advice from the student body @ WÜLF UNIVERSITY. We all have about 100 years on the planet (if we are lucky) so don't work on things, or work with people, or with companies, who don't push the Work, and the Culture, and the Love. Don't look to climb that ladder. They will hold you back. Hack that ladder. Don't buy into their notion of 'paying dues' to them. #MULFMAB #MULFMABConsultant #BusinessBuilders #BrandBuilders #DreamScapers #Branding #Marketing #Business #BusinessTips #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #BeAWolfAboutYourDream (at MYUBERLIFE)

[myuberlife-business-consulting]

Lessons on sucess and system thinking for bosses via WÜLF UNIVERSITY. 1. Edward M. Hallowell, a psychiatrist who specializes in brain science, explains, play has a positive effect on the executive function of the brain. “The brain’s executive functions,” he writes, “include planning, prioritizing, scheduling, anticipating, delegating, deciding, analyzing—in short, most of the skills any executive must master in order to excel in business. 2. Activities and efforts to keep in your life, you have to have a system for executing them. You can’t wait until that closet is bursting at the seams and then take superhuman efforts to purge it. You have to have a system in place so that keeping it neat becomes routine and effortless. 3. The pursuit of success can be a catalyst for failure. Put another way, success can distract us from focusing on the essential things that produce success in the first place. 4. Another way to think of improving results. Instead of focusing on the efforts and resources we need to add, the Essentialist focuses on the constraints or obstacles we need to remove. 5. It is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential. 6. Mastering the ability to step back, breathe, analyze, accept, and act are the most important skill set that a creative, entrepreneur or executive can have. The second most important is knowing that stress and tension are not the same. These are the MBA before the MBA. #MULFMAB #MULFMABConsultant #BusinessBuilders #BrandBuilders #DreamScapers #Branding #Marketing #Business #BusinessTips #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #BeAWolfAboutYourDream

[myuberlife-business-consulting]

Today at WÜLF UNIVERSITY, Build a brand that makes people aspire to be better and feel better. The theorem that brand's job is to make people feel not good enough or insecure so they will have to run to their logo is fracturing. That marketing trick is dying. Inclusivity, Tribalism, Community, Customization and Diversity are the new luxuries. Exclusivity tailored to one "Classic" type and one "archetype" as being what all us humans should desire is being disrupted. Take a look at 'street wear' and 'hood' aesthetics are having on 'high' fashion. Take a look at beauty advertising. Take a look at how health and wellness are chic and not just 'heroin' chic. Take a look at the backlash Fortune 500 brands are dealing with when they ignore the 'common' (wo)man or do a half ass culturally inappropriate attempt to connect to the people. We tell our clients (that need to hear it) the market for good vibes are lot bigger than the one built on pretentiousness and their is alot more money it. Why do we have to pretend? Build it for the people and let them be. #MULFMAB #MULFMABCONSULTANT #BusinessBuilders #BrandBuilders #DreamScapers #Branding #Marketing #Business #BusinessTips #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #BeAWolfAboutYourDream

[myuberlife-business-consulting]

What do you see? What ever you choose to $ee. One man's trash is another man's treasure. One neighborhood's ghetto is another Trendy Coffee shop. To understand today, one of the most important economic concepts to grasp is the term #ARBITRAGE. Arbitrage is the simultaneous purchase and sale of an 'asset' to profit from a difference in the price in two markets. It is a trade that profits by exploiting the price differences of an asset on different markets. Becareful not to undervalue your "Trash" or "Ideas" or "Tastes." Becareful not to discount or dismiss someone's "Trash" or "Ideas" or "Tastes." There is money to be made and value to be created at the exchange of taking something that is undervalued and selling it to market that over values it. Fashion is the greatest example of this for it forever borrows, lends and recontextulizes value. Something that was once street is now High Fashion and vice versa. The heart of every market is culture and arbitrage. Know your value. Don't be discounted. Because for you know it the same discounters become the arbitrators or brokers or exploiters of your culture, tastes, vision and ideas. #CulturalArbitrage #MULFMAB #MULFMABCONSULTANT #BusinessBuilders #BrandBuilders #Branding #Marketing #Business #BusinessTips #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #BeAWolfAboutYourDream

[myuberlife-business-consulting]

SomeThings We Discuss in our Brand Building Workshop. 1. Brand building is a community building exercise. You have to build a cult and tribe around your ideology. The logo is just a trigger to that ideology. The ideology can be anything. 2. A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. 3. In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it. Whether your a start up or established brand know that everyone will not love you and accept you. Resistance is part of the changing the paradigm. People laugh and dismiss first then they follow. Accept it is our nature to be skeptical. Push past your doubts and their doubts. 4. Change isn't made by asking permission. Change is made by asking forgiveness, later. So your brand has to polarize and accept everyone will not love you. Don't try to be the market, be ahead of it. This comes from understanding Culture and People and seeing where culture is pushing taste, ideas, values and consumption. This gives you vision and good instincts. 5. Brand and business are not the same things you have to know both. 6. Stand out. Play the game to win. The market and the internet is crowded. Attention pays. Here w/ the brillant @mercadito #lowdownmusicfestival @BrookfieldPlaceNY Nice work E. #MULFMAB #MULFMABCONSULTANT #BusinessBuilders #BrandBuilders #Branding #Marketing #Business #BusinessTips #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #BrookFieldPlace #BeAWolfAboutYourDream (at Brookfield Place New York)