Selena Gomez is a young, female entrepreneur. She grew up in the public eye through acting in popular shows such as Barney and Wizards of Waverly Place. Selena also has a lucrative singing career. As she grew up, she pursued different paths such as producing, cooking, and developing her own makeup line, Rare Beauty. Being in the public eye her whole life has been a struggle for Selena being that she has Lupus and mental health issues. However, she does not use those as excuses rather than an opportunity to use her celebrity platform to bring awareness. She is the spokesperson and face of Rare Beauty, which is a cosmetic line that celebrates everyone’s individuality. As Selena herself proclaims, “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me”.
Twitter has become a popular social media platform for celebrities and companies to expand their reach and market to their consumers. While you may come across some negative or hateful tweets, there is a lot of good information you can find. You can learn a lot about a celebrity or business by what they post on social media. Visual stimuli are used to produce intentional learning, enticing consumers to want to learn more.
On Selena Gomez’s Twitter page, she influences comprehension by being likable. Her tweets are positive and relatable. Her goal is not to be the most famous person in the world, she just enjoys what she does and wants to spread positivity. The pictures and videos that she posts are visually pleasing and not over-the-top. Selena does an amazing job choosing soft colors to not overwhelm consumer’s senses but to promote a calm and welcoming atmosphere. Her cosmetic line is meant to allow you to feel attractive while using natural tones and encourages women to be themselves. Uniqueness is beauty and that is what she promotes. Selena is not only the face of Rare Beauty, but she is a consumer as well. She proves her knowledge by using the products, making videos about how to apply the makeup, and has a team of industry leaders in her corner for support. She does not shy away from posting personal videos of herself. She also loves cooking and makes it a point to make videos showing that she doesn’t shy away from getting her hands dirty and sharing her knowledge and experience with the world. When you can tell that a spokesperson actually uses the products that they promote, consumers tend to trust the products more. She is very honest in her tweets about what products she likes best, how they feel, and more.
https://twitter.com/selenagomez
https://twitter.com/rarebeauty
https://www.rarebeauty.com/
