BHA heritage move protects value in face of sponsors appetite | Greg Wood
BHA heritage move protects value in face of sponsors appetite | Greg Wood
Keeping a races traditional name gives core customers a sense of direction and is also memorable for newcomers to racing
The news that the British Horseracing Authority intends to give the names of heritage handicaps the same protection as major Pattern events, as reported first here on Thursday, is welcome but, unless Goodwood now feels so thoroughly ashamed of itself that it backs out of its de…
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