#streamingindustry

[easterneye02]

End of an Era? Netflix Leader Exits as Growth Slows

Hastings steps down after 29 years as Netflix faces stock fall and slowing revenue

[ipconsultinggroup-1]

🎮 Entertainment Industry Update: Netflix Launches ‘Playground’ Gaming App for Kids

Netflix has expanded its gaming strategy with the launch of “Netflix Playground,” a dedicated app designed for children aged 8 and under. The platform features engaging, educational games based on beloved children’s characters such as Peppa Pig, Sesame Street, and Dr. Seuss’s Horton!

This move highlights Netflix’s continued investment in family-focused content, offering a curated digital environment with no ads, no in-app purchases, and no extra fees. By creating a safe and enriching interactive experience, Netflix aims to strengthen long-term engagement among households with children — a segment often associated with lower subscription churn.

Industry analysts suggest that expanding children-centered interactive content may also help Netflix better compete with platforms like Disney+, which has traditionally maintained a strong position in the family entertainment space.

The app is currently available in select markets including the U.S., Canada, the UK, Australia, the Philippines, and New Zealand, with a global launch expected soon.

📌 The development reflects the growing role of intellectual property-driven content in shaping platform loyalty and competitive positioning in the digital entertainment ecosystem.

📌 Contact IP Consulting Group For a Free tailored IP insights and legal guidance: 📧 [email protected] 🌐 www.ipconsultinggroups.com 📞 DC: [phone] | MD: [phone]

[viewerspointt]

📺 Indian OTT Trends 2026: A Shift Towards Depth Over Drama

The Indian OTT landscape is undergoing a significant transformation in 2026.

For years, crime thrillers dominated streaming platforms—fast-paced plots, dark narratives, and shocking twists kept audiences hooked. But today, that dominance is clearly fading.

So, what’s replacing it? 👉 Slow-burn, character-driven storytelling.

This shift reflects a deeper change in audience behavior and content consumption patterns.

🔍 What’s Changing?

🔹 Decline of Crime Thrillers Oversaturation has led to predictable narratives and reduced engagement. What once felt thrilling now feels repetitive.

🔹 Rise of Slow-Burn Content Audiences are now valuing:

Emotional depth

Realistic characters

Gradual storytelling

Strong narrative arcs

🧠 Why This Matters

This isn’t just a content trend—it’s a strategic shift.

✔️ Viewers are seeking relatability over shock value ✔️ Engagement is moving from short-term excitement to long-term connection ✔️ Platforms are investing in stories that build loyalty, not just clicks

🚀 What It Means for Creators & Brands

If you’re in media, marketing, or content creation:

Focus on storytelling, not just high-concept ideas

Build characters that audiences connect with

Think beyond virality—think retention

Because the future of OTT is not just about what happens next… It’s about why it matters.

👉 Read full analysis: https://viewerspoint.com/ott-shows/indian-ott-2026-slow-burn-content-trend

[marketstategicoverview]

Free Ad-Supported Streaming TV Industry Expands Rapidly with 16%+ CAGR Through 2033

The global Free Ad-Supported Streaming TV (FAST) market is entering a period of rapid expansion, offering a compelling alternative to both traditional cable and subscription-only streaming services. According to a recent Grand View Research analysis, this segment already worth USD 9.73 billion in 2024, is projected to surge to approximately USD 40.2 billion by 2033, growing at a robust CAGR of 16.9 % from 2025 to 2033.

This trajectory underscores a structural shift in consumer entertainment habits: audiences increasingly prioritize free access and flexibility, while advertisers seek targeted, high-engagement digital video inventory that outperforms legacy TV buys.

Why This Market Is Growing So Fast

Several core forces are fueling the adoption of FAST platforms:

Subscription fatigue: Rising monthly costs and fragmented paid services are pushing consumers toward free alternatives.

Mass adoption of connected and smart TV ecosystems: Smart TV integrations and mobile streaming make free content more accessible than ever.

Advertiser demand for targeted delivery: Advertisers are pouring budgets into streaming where they can reach precise audience clusters and measure engagement.

Content diversification: Platforms are rapidly expanding beyond basic catalogue libraries into niche genres, live sports, and localized programming.

North America currently dominates the market with the largest revenue share, driven by strong digital infrastructure and deep advertiser penetration. Meanwhile, Asia Pacific is emerging as the fastest-growing region, buoyed by smartphone streaming and rising Internet access.

Key Market Segments

Linear Channels vs. Video-On-Demand: Both formats are thriving. Linear channels curated 24/7 streams retain viewers with predictable viewing experiences, while on-demand segments grow quickly thanks to flexible content selection and personalized ad insertion.

Devices: Smart TVs and mobile devices remain the primary access points for FAST content, with smart TV integrations significantly boosting accessibility and stickiness.

Content Types: Movies account for the largest revenue share, but sports and live events are among the fastest-growing content verticals as platforms secure rights and expand offerings.

Market Leaders Shaping the Future

The competitive landscape is anchored by a mix of technology giants, media companies, and dedicated streaming platforms. According to the Grand View Research report, key companies in the global FAST market include:

Amazon.com, Inc. – leveraging Prime Video/Freevee content and ad tiers

Crackle – veteran ad-supported streamer

Peacock TV LLC – NBCUniversal’s free tier complement

Plex – integrated media and FAST offering

Pluto TV – one of the earliest and largest dedicated FAST services

Roku, Inc. – The Roku Channel, deep device integration

Sling TV – ad-supported channel bundle

Tubi TV – Fox-owned, major catalogue and expanding sports content

Vudu – legacy digital rental/storefront with FAST components

Xumo, Inc. – platform powering numerous smart TV FAST offerings

These players collectively define industry direction from content aggregation to advertising tech innovations and global expansion strategies.

For More Details or Sample Copy please visit link @: Free Ad-supported Streaming TV Market Report

[apurvarahate]

Video Streaming Market Size & Growth Outlook (2026–2035)

The global video streaming market was valued at USD 158.25 billion in 2025 and is projected to grow from USD 192.59 billion in 2026 to nearly USD 1,127.85 billion by 2035, registering a robust CAGR of 21.7% during the forecast period from 2026 to 2035. This rapid expansion is primarily driven by the rising adoption of over-the-top (OTT) platforms, particularly across developed economies, where demand for on-demand, high-quality digital content continues to surge.

The global video streaming market size was valued at USD 158.25 billion in 2025 and is expected to hit around USD 1,127.85 billion by 2035 w

What’s Driving the Video Streaming Boom?

The exponential growth of the video streaming market is supported by several powerful factors:

Widespread adoption of OTT platforms such as Netflix, Hulu, Prime Video, and regional services

Rapid expansion of smartphones, smart TVs, and high-speed broadband

Rising demand for live streaming, gaming, and interactive content

Growth of subscription-based and hybrid revenue models

Increased use of video streaming in education, enterprise training, and marketing

[henreydavis]

What Is Media Buying? Why It's Important and How It Works

Media Entertainment Business Review : Advertising campaigns and display ads are omnipresent. One could argue that there is too much advertising. Yes, they can be inconvenient. But you can't get away from them. Companies rely on publisher ad server software, demand-side platforms (DSP), supply-side platforms (SSP), and other digital advertising solutions for buying and selling media because obtaining those adverts requires a labor-intensive process.

[twnenglish]

OTT vs Theatre: who wins in this tug of war?

In India, the number of people watching movies is increasing all the time. There is enough passion and affection for movies, as well as plenty of content to watch. For a long time, movie theatres have been a fantastic source of pleasure. And, with the passage of time and the proliferation of OTT platforms and streaming apps in India, the rivalry is becoming increasingly fierce. There is a battle between OTT Platforms and Theatres in the drive to provide quality content to audiences. The future of movie streaming applications, OTT Platforms, and movie theatres appear to be quite bright, thanks to a growth in the number of moviegoers. Let's compare the two to see who wins this race: OTT Platform vs Theaters.

OTT vs Theatres

In India, both movie theatres and OTT platforms have unique selling points in the streaming industry. On the one hand, movie theatres provide the opportunity to see 3D films with excellent sound and picture quality. OTT Platforms, but on the other hand, have no language issues. Streaming Apps offer subtitles in a variety of languages, including regional ones, in addition to content in many languages. OTT platforms also allow you to watch customized information and provide suggestions based on your preferences. The price of a movie ticket varies depending on the film, showtime, and seats. OTT Platforms, on the other hand, charge money on a monthly or yearly basis, depending on the plans that provide different content and features. One advantage of streaming apps is that they provide a wide range of content to non-premium members. As a result, OTT Platforms are more cost-effective. While watching movies at home provides greater comfort, it also introduces more pauses and breaks. In a movie theatre, on the other hand, you can enjoy your movie without being disturbed.

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