Super-user
Now, more than ever, companies are using storytelling as a prime means for brand engagement. Many ad campaigns depict everyday people representing their product, advertising testimonials from actual users to show the world how real people love their company or product.
Many companies create their own content teams to source stories for their ad campaigns and many companies run their own giveaway promo campaigns to engage their customers.
“Super-user” is a platform where companies can sign up for an account and create templates for their ad campaigns — specifying what kind of photos they need, how long quotes or stories should be, whether they want audio recordings or videos, etc. Once the company has an account, super-users — everyday people — can submit content for the company according to their specifications. If someone submits content to a company's campaign and it gets selected, they will receive the prize associated with the campaign.
This is a win-win situation: the super-user gets their content out to the world and receives a product that they want and the company gets quality, original content and further engages their community.
Example: Julie loves the company Madewell. She sees on Super-user that they are running a campaign for their new denim shirts. She submits a story about how wearing her Madewell denim shirt she nailed the interview for her dream job. She also sends a picture the quality and size Madewell specified. Madewell sees Julie’s story and selects it for their campaign. Julie is notified that her story was submitted and that her new denim travel bag prize will be shipped to her next week. Julie sees her photo and short story in a Madewell Instagram post the next day.
Why would a company want to use “Super-user” which charges them for having an account vs. running their own campaigns fully in-house? Super-user streamlines the submission process, flags super-users who have a high acceptance rates, and also attracts higher than average creative individuals who are looking to strut their storytelling skills.
