#supercool creative

[heyetc]

Video game trailers – the requisite 1-4 minute videos made to excite and entice fans and non-fans alike. You know the type – usually involves stunning graphics, driving music, minimal to no gameplay and, above all else, slow-motion. It’s pretty routine at this point. Launch a trailer six months to a year from the game’s release, maybe a teaser trailer prior, then follow it up with a few more breath-taking trailers. Is that really enough? Don’t get me wrong, I love cinematic game trailers, especially the slow-motion, (don’t take away my slow-motion), but what I’m getting at is, don’t stop there. Go beyond the trailer.

Worthwhile advice on marketing for long-development cycle world of games.

Going Beyond the Video Game Trailer With Digital Marketing | Supercool Creative

[supercoolcreative-blog]

Taking Tips from James Franco & Guy Kawasaki: How to ‘Enchant’ Using Social Media

"My thought was, 'This is my Twitter. I can do whatever I want,'" Franco said. "But certain companies I work with contacted me about what I was saying."

This was Franco’s statement to the press in response to the deletion of his Twitter account on April 1, 2011.

It makes sense that Franco, forever in the spotlight and under the microscope, was not allowed to express himself any which way he wanted, but who’s to say that we can’t learn from his brilliant and captivating use of social media?

Adding over 10,000 new Twitter followers every day, James Franco had his audience enchanted.

This is a concept that Guy Kawasaki explores in his novel, Enchantment.  To ‘enchant’ someone is to “delight [them] with a product, service, organization, or idea;” therefore, acquiring “voluntary and long-lasting support.”

Read more on Supercool Creative.

[supercoolcreative-blog]