Supercool Creative

Supercool Creative is a digital creative agency specializing in creative, video, production, viral, content and social media marketing, branded entertainment and cross-brand marketing initiatives.

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One of the world’s most beloved events, the Olympics, kicks off in London this Friday. For the momentous following few weeks, hundreds of millions of fans around the world will be glued to their television sets watching these electrifying games unfold. This year more than ever, fans will also be actively engaging via social media – reading, posting, and conversing – making the 2012 Olympic Games the most digital and participatory yet.

Here are some important social media lessons marketers and brands can take away from this year’s Olympics.

1) Complement traditional marketing with social media Major brands are capitalizing on the Olympics by becoming official sponsors. Naturally, this means loads of commercial air time, athlete endorsements, print ads plastered throughout London, merchandising, and other traditional marketing tactics. More than ever, however, sponsors must also focus on social media marketing if they want to get the most bang for their buck. Cadbury ran a “pass the baton” retweet Twitter contest. Coca-Cola launched a silly “Olympic Games Newspaper Maker” Facebook app. The sponsoring brands should be incorporating social media into their TV spots, creating alluring mobile apps, tweeting with Olympics news and opinions, and otherwise cleverly taking advantage of Olympics fever.

Make social media an integral part of any marketing campaign, no matter how big or small. Don’t merely throw an ad on TV; tie it into a spiffy, creative viral video, online game, contest, hashtag campaign, or other enticing concept. Don’t just stick to the tried and true social media techniques, but try something new and innovative. Doing so will make the other aspects of the campaign more effective and also capture new, previously-unreached audiences.

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With today’s increasingly globalized economy, U.S. companies are spreading their brands across the world, creating marketing presences in a multitude of international countries. Social media and online marketing are highly effective and relatively inexpensive ways to grab the attention of potential customers abroad. About 80% of Facebook’s 900 million+ users are outside of the U.S. and Canada, and 77% of Twitter’s 465 million+ users are outside of America, demonstrating the major impact social media has overseas.

It’s clear that it’s important to tap into these markets, but it’s easy to unintentionally make your audience abroad feel like second-class citizens. The biggest mistake you can make in international social media marketing is failing to localize a campaign for each country you target. By asking yourself these five questions, you can treat your foreign customers like the VIPs they are and get the best possible results.

1) Which social networks should I be utilizing in each country? While social networks like Facebook and Twitter are universally popular, potential customers’ online playgrounds may vary from country to country. Do the countries you’re targeting have their own leading social networks like Orkut in Brazil or Tuenti in Spain? Of course, researching the demographics that use these social networks is essential as well.

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Memes and Marketing: An Interview with the Creator of the ‘Nigel Thornberry’ Meme

If you've been on Twitter recently, you may have noticed that one of the top trending topics has been "Nigel Thornberry." Kids and parents of the 90s and early 2000s recognize this name as the father character on Nickelodeon's The Wild Thornberrys (1998-2004), but what could bring such popularity to a character from a show that ended seven years ago?

The answer: Sam Antonioli, a 17-year-old high schooler from a small northwestern town, also known as BitCrunch on YouTube. As he explains in the video below, earlier this weekend, he and some Internet friends found an amusing sound clip on Tumblr from The Wild Thornberrys of Nigel Thornberry (voiced by Tim Curry) incoherently grumbling. He was inspired to remix Katy Perry's hit "Firework" with the sound clip, posted the video to Tumblr, and a meme was born. The original Tumblr post has since been reblogged tens of thousands of times, "Nigel Thornberry" has been trending on Twitter for more than 23 hours so far, many have gotten in on the meme with their remixes of popular songs, and tons of animated gifs and image macros are flooding the web. In just a few days, it's become a hugely popular meme, taking the online world by storm.

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Taking Tips from James Franco & Guy Kawasaki: How to ‘Enchant’ Using Social Media

"My thought was, 'This is my Twitter. I can do whatever I want,'" Franco said. "But certain companies I work with contacted me about what I was saying."

This was Franco’s statement to the press in response to the deletion of his Twitter account on April 1, 2011.

It makes sense that Franco, forever in the spotlight and under the microscope, was not allowed to express himself any which way he wanted, but who’s to say that we can’t learn from his brilliant and captivating use of social media?

Adding over 10,000 new Twitter followers every day, James Franco had his audience enchanted.

This is a concept that Guy Kawasaki explores in his novel, Enchantment.  To ‘enchant’ someone is to “delight [them] with a product, service, organization, or idea;” therefore, acquiring “voluntary and long-lasting support.”

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Obama On The USC vs UCLA Football Game 2010

by Supercool Creative

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