VINTAGE AMERICANA
Superdry is bringing the old vintage spirit of America. We have a great Worn Wash Denim collection which includes rebel jackets, shorts, skirts and dungaree. I chose dungaree because there is a beautiful history behind.
First in 1792 as 'overalls' or 'overall trousers' = trousers worn outside the normal trousers in the beginning of the 20. century, overalls came in as protective garments for mechanics in the USA.
Women wore bib-and-brace overalls in the factories in England during the First World War in 1916.
In 1930's, overall trousers were used as comfortable children's clothes.
In 1960's - 1970's they became a high quality leisure wear.
Superdry's denim colletion is drawn in a pure style with authentic simplicity where each vintage garment becomes a delicate wrap for the body and mind. The beauty is allied to the real womanhood where the natural individuality brings the attention and persona drives the flow through the outfit. The men's pocket t-shirt represents rebelish side of the femininity.