#superfertile

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[hailneaux]

SUPERFERTILE, Tourism Collection, F/W 2008

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[nostonestothrow]

MURDER by SuperFertile

In the inimitable style of Superfertile’s unique brand of avant-garde, violence and elegance have been thoughtfully blended and crafted in incredible detail to produce a range of beautiful and breath taking pieces in rubies, sapphires and garnets. Bullet wounds to the head, machine gun fire to the body and knife slashes to the throat and ears are just a few of the treasures of this amazing collection.

Superfertile creative director Kali Arulpragasam explains that her vision was to bring the murder of innocent people to the forefront. “Too many people ignore the evil that is committed around the world simply because it isn’t happening to them. If there is any lesson to learn from history, it is that we must never let violence against anyone go unchecked.”

[ninistan-blog]

Son obsession est radicale, celui d’un engagement politique et social fort. Et ce sont ses bijoux qui traduisent cette énergie, cette force de dénoncer. La créatrice s’appelle Kali Arulpragasam, elle vit à Londres et est la directrice artistique de sa marque de bijoux SuperFertile. Ses collections de bijoux s’inspirent des thèmes sociaux et politiques : la faim, le meurtre, le crash boursier. Sa dernière collection Murder,  est inspiré par les drames des meurtres et violences urbaines. Ses bijoux représentent des impacts de balles et de griffure sur la peau.