#suwappu

[50percentgray]

This is a film I worked on with BERG for Dentsu London, directed by Timo Arnall and Jack Schulze. The idea wasn't seamlessly to blend the CG elements with the live action but to ape the on-the-fly rendering and compositing of an AR app. Given the increasing power of miniaturised computers it was difficult to know how low poly and glitchy to go. We tried to exploit the beauty of low poly models rather than appear to be trying to disguise them.

[jenabel-blog-blog]

Suwappu : Very cool #AR experience, however removes one important key feature for toys, imagination.

[icenitv-blog]

[nadeaushow]

Unsettling.

[vilkengrej]

"The project came about because we were fascinated by how mobile phones have become a point of interaction between parents and children. We wanted to turn this into a positive and engaging experience for both parties."

prototype: http://vimeo.com/30180411

[monstersisay]

suwappu toys/iphone game. cute!

[edeux]

Suwappu  (toys and an augmented reality) from Dentsu London.

[ilovemakingstuff-blog]

"Suwappu is a range of eight characters. Suwappu have swappable top and bottom halves, with hundreds of different combinations.

Each half of each Suwappu toy can be read by connected devices, like iPhones or iPads. When you look at them through these devices a layer of content is revealed as augmented reality."