#dc comics#dc#batman#bruce wayne#dick grayson#tim drake#batfam#batfamily#dc fanart
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Deadpool
Deadpool’s advertising campaign was incredibly witty and essentially, perhaps the most fascinating advertising campaign for any movie. They used all forms of media in an eccentric fashion that garnered attention from a wide range of audiences including adolescents and even people in older generations. They’re use of dark humor that resonated with audiences is perhaps what led to it’s high box office results for an other-wise lesser known super-hero movie.
Online but Inaccessible There are 56.7 million people in the U.S. with disabilities, but brands ignore many of them by failing to provide accessible web experiences. Press Release March 28th, 2019
GAINESVILLE, Fla., - March 28th, 2019 (Swampstratcomm-sp19.tumblr.com) – The American Marketing Association (AMA) publishes insightful and helpful information to people with interest in the advertising and marketing field. However, the information provided by the AMA could be valuable to people looking for a job within the communications industry or are just interested in current technology trends. The AMA’s broad scope allows for array ideas to be discussed on its website and magazine. This week, the AMA’s publishing’s focused on networking, specifically for people who have very limited time on their hands. Another article reflected on architecture and its role in an office space. Furthermore, another recent publication was a complete guide to people seeking jobs within this field. The guide gave plenty of tips and tricks to prospective communications employees. These articles comply with the AMA’s informative and up-to-date sources it continuously posts.
One of the AMA’s articles from earlier this month caught my attention, as it sheds light on the disabled community and the lack of accessible technology available for them. With new technology constantly evolving to have more features, perks, and options, the creators have seamlessly forgotten about the disabled community, creating devices that don’t work in their favor. While these efforts may be unintentional, the recent growth of lawsuits has resulted in heightened awareness and acknowledgment of the issue. Surfing the web is almost virtually impossible for someone with vision impairment and a lack of speech synthesizers or braille displays. An audio bit or a video with no captions or subtitles makes it impossible for someone with auditory impairments to absorb any information.
“The disabled community makes up about one-fifth of the U.S. population – a staggering number of potential consumers. An inaccessible website is akin to a storefront that lacks a wheelchair ramp: Someone may be interested in shopping with you, but you’ve made it virtually impossible for them to do so – at least independently,” (Steimer). This excerpt from this article highlights an important analogy. Storefronts wouldn’t create inaccessible doors and entryways, why should the virtual world be excused from creating these accommodations? In addition, the disabled population is a large market for companies to target. While companies should feel morally obligated to target this market, it’s interesting that they still don’t consider a large number of people they could be acquiring sales from.
“The effort – no matter the size – is worth it, as it opens the opportunity to gain new customers who will appreciate and remember the effort,” (Steimer). Steimer’s perspective couldn’t be any more valid. Creating an accessible website will be time-consuming for any digital designer, but these motives are important and necessary. Inclusivity should be the forefront for all companies creating sellable products. It should be illegal for companies to discriminate against any demographic, regardless of their intentions. Moving forward, there should be stricter rules and regulations put in place, so companies can longer get away with their questionable actions. We clearly can’t rely on people and their morals to do the right thing anymore.
The American Marketing Association centers its work on the current trends in fruition relating to marketing and communications.
For more information, please don’t hesitate to reach out with any questions or comments at 561-713-7023 or [email protected].
Prenatal Betamethasone Not Linked to Later Adverse Neurocognitive Problems
Corticosteroids are Safe for Children
Press Release: March 8, 2019
Gainesville Fl., March 15, 2019 (swampstrattcomm-sp.19.tumblr.com) – The recent articles in MDedge consisted of features on the increasing maternal morbidity, and studies on patients’ experiences during pregnancy with diagnosis of medical conditions such as multiple sclerosis. It also included articles on how patients could improve outcomes, and limit possible pregnancy risks. The articles however, mostly focused on the latest news on FDA approved drugs and medications after positive findings in patients with varying conditions. These medications not only affected the mother positively, but the infant as well. One such circumstance was with prenatal betamethasone. Preterm birth can cause an array of medical conditions and defects, however, due to drugs such as the corticosteroid betamethasone, a mother can delay the delivery in order for the infant to continue to develop properly (Healthline).
A new study has found that administering prenatal corticosteroids to pre-term pregnant women does not put the infant at risk to neurocognitive conditions six to eight years later, regardless of possible fetal growth restriction. Despite this however, there was some apprehension concerning the possible long-term effects of multiple steroid doses on an infant. Several animal studies conducted suggested that administering steroids could harm the immune system, neurological development, and growth (Healthline), which led researchers and health professionals to believe that injecting steroids could cause fetal growth restriction and severe neurological conditions (MDedge). However, a study by the Australian Collaborative Trial of Repeat Doses of Corticosteroids (ACTORDS) proved that the benefits of corticosteroids and lack of adverse effects out weighted possible fetal growth restriction. “Physicians should use repeated doses of antenatal corticosteroids when indicated before preterm birth, regardless of fetal growth restriction, in view of the associated neonatal benefits and absence of later adverse effects,” the authors concluded (MDedge).
The study included 1,146 fetuses and 982 pregnant women who were less than 32 weeks’ gestation, and were at risk of preterm birth for at least seven days. The women were randomly assigned to receive betamethasone or a saline placebo weekly. A follow-up was conducted when the children were six to eight years old, where they received several exams, including a neurological and physical exam. Fetal growth restriction (FGR) occurred in 28% of children who received betamethasone and 25% who received the placebo. Those with FGR had a greater risk of death, moderate to severe disability, and motor impairment than those without FGR regardless of treatment group. Infants with FGR had an increased benefit from continuous antenatal corticosteroid therapy; however, there is concern with whether repeated antenatal corticosteroid therapy could risk ADHD (MDedge).
Various studies like this one have proved that corticosteroids, more specifically betamethasone, are in fact safe for children, and do not cause harmful effects later on in life. Although more research still needs to be conducted about the effects of continuous corticosteroid injections, it is safe to say that the benefits of these steroids for preterm infants out weight the possible drawbacks.
MDedge: ObGyn is a trade journal that includes various articles on cutting edge and relevant news in the medical field of obstetrics and gynecology. Its news is delivered by experts in the field, and includes clinical reviews and recent research. It also includes content offered from the publications of OBG MANAGEMENT and Ob.Gyn.News.
Contact: Alexandra Bernard @Dr.Awesome-1
Deadpool: Life is a Trainwreck
Deadpool’s advertising campaign was incredibly witty and essentially, perhaps the most fascinating advertising campaign for any movie. They used all forms of media in an eccentric fashion that garnered attention from a wide range of audiences including adolescents and even people in older generations. They’re use of dark humor that resonated with audiences is perhaps what led to it’s high box office results for an other-wise lesser known super-hero movie.
