A spectre is haunting pop culture — an adorable and friendly, but slightly messed-up creature that beckons us into a world of kindness and surrealism....
From the essay by Charlie Jane Anders:
Welcome to sweetweird, the storytelling trend that's been quietly taking the universe by storm. Everywhere you look, there are stories that feature lovable characters and a focus on supportive chosen family, set against worlds that are, shall we say, somewhat tarnished and bizarre. Where weirdness has frequently been paired with misanthropy and nastiness, "sweetweird" stories can be incredibly strange, and yet lovely.
And here's where I should admit that sweetweird isn't actually a formal movement, and nobody except for me has been using that term. I wrote in my recent writing advice book Never Say You Can't Survive that I'm burned out on "grimdark" storytelling that revels in nastiness and extreme violence, and instead I'm ready for "sweetweird." And ever since then, I've been meaning to write more about what I mean by "sweetweird," and why I think it's a thing that needs a name.
I think it also needs a meme: