So if UI design is a low priority area where “good enough” is acceptable, what are other “good enough” areas of AAA game design?
Generally speaking, people will buy games for the gameplay, the story, or the graphics and visuals. They'll buy games for the license or for the franchise (which usually means expected gameplay). They'll spend on a game for strong multiplayer and/or social features. .
Things people will not buy a game for usually entail the smaller elements of a game that are nice to have, but not sufficient to provide enough value for a player to spend full price on. These are features that engender good will to the players if these features are included, but is highly unlikely that many players will actively spend for. This includes features like:
UI
Voice acting
Music
Mini-games
Game/Video/Tuning Options
Photo Mode
Customizable/Mappable Controls
Accessibility Options
Cross Play
Cloud Saves
Subtitles
New Game+ or Replayability Features
Mod Support
Achievements
In-game collectibles
DLC
This is is by no means comprehensive - I'm sure you could think of additional features if you tried. This also doesn't apply to every game - mod support, for example, is a bigger deal in "maker" games where players make and distribute their own content.
If these features are present and "good enough", they will effectively be invisible to players. If they are wonderful, they might get special mention from happy players. If they are not present, players may complain a bit but their presence or lack thereof generally won't be the deciding factor in whether the spending decision is made.
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