#talkingads

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TalkingAds Explains Exactly What Business Marketing Services are and Why Your Business Needs Them

Business marketing services have been around for a while, but the hurdles B2B marketers are facing today are new and challenging. This is why you need a business marketing services provider like talkingAds. When you seek to promote products or services to other businesses, it’s not just about strategies like PPC advertising, SEO, SEM, SMO or email marketing. Whether it’s cloud storage, printer paper, payroll services or sales software – no matter what your product is – B2B marketing is all about creating a buzz and a solid demand for offerings. Here’s how the talkingAds’ team of dedicated B2B marketers can help you to do that.  

Keeping Up With Trends and Technologies

The emergence of advanced technologies has changed the way we discover and digest information. From online podcasts, to sponsored ads on Instagram feeds or YouTube campaigns, B2B marketers need to be prepared for the shift, too. But they are not. A 2015 Bain & Co. study found that 90% of B2B marketing and sales executives are not prepared to cater to the tech-savvy corporate client – or the evolved buyer, in other words. But the fact remains that your digital footprint determines if you make it to the list of vendors, and Millennial corporate clients can be really demanding, when it comes to online visibility.

B2B marketers, therefore, need to build impactful strategies for generating real leads, cutting through the noise and effectively addressing real customers, rather than relying on stale and antiquated strategies that just don’t work. B2B marketers need to be able to work on disruption, so clients remain agile and beat competitors hollow. Shopify estimates a 257.40% larger ecommerce market for B2B than B2C. Additionally, the average order value in B2B is double that of B2C. So the value of effectively generating B2B leads and building a solid sales pipeline for attaining target sales is absolutely critical.

Unlock The Growth Potential

In the digital era, with fast-paced communications, business marketing services are more essential than you think. TalkingAds focuses on how business marketing services can unlock growth for the company. Being open to innovation is the key to success. So, if you’re looking for cutting-edge marketing solutions and technologies, without breaking the bank, this reputed B2B marketing agency should definitely be your choice.

Understanding the Customer

Leading the B2B marketing world across a growing clientele, talkingAds emphasises the value of understanding the corporate client. Invest in effective communication campaigns and technologies, for it can help you to track conversations surrounding a product, and gauge what users think about products, identify measures to improve product value and fill in lead generation gaps.

Build a Sense of Community

In today’s business world, B2B marketing is all about building a relationship. Marketers need to ensure they don’t shy away from the trust factor. Brand authenticity is the way to boosting credibility and trust in your business. For this, B2B professional relationships are the keys to success. So, build a strong foundation and stellar reputation for your business using the B2B marketing solutions talkingAds has on offer and power your growth and profits.

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TalkingAds Identifies Five Problems Associated With Marketing to Millennials in the Next 5 Years

There’s a lot of discussion in the marketing industry about how to grab the attention of the Millennial consumer. There are many reasons for this. Consider that according to Pew Research, Millennials make up a quarter of the nation’s population and are expected to overtake Baby Boomers as the largest US generation in 2019. With a large group of consumers, Millennials are one of the most talked and closely scrutinised demographic in the world.

Millennials think and purchase on the basis of a unique value system. It is important to understand how generations differ, what they value most and which factors play a role in purchasing habits when marketing to Millennials born between 1982 and 2002. Consumers in this range are aged 16 to 36.  TalkingAds identifies five problems associated with marketing to Millennials in the next 5 years.

The Need for Tech-Savvy Campaigns

There are many characteristics associated with Millennials. It is critical to be aware of generalisations when approaching Millennials. As this generation characterises digital natives and has access to the internet for most of their lives, they tend to be internet-savvy and well-informed. This includes searching online for answers to most critical questions and conducting product research online. Digital leaders in the market, Millennials are used to fast-loading responsive sites and the latest marketing technologies and tools. Anything less will be an issue for this digitally-oriented, hi-tech generation.

The Importance of Multi-Tasking

As multi-taskers, Millennials value flexibility and mobility. Most individuals in this generation work remotely and have flexible schedules. They are also avid internet shoppers. So, marketers need to consider that Millennials are most likely to shop on the move and consider this factor. Many Millennials use mobile devices to work and stay linked to others from any location. So,  talkingAds emphasises that marketers need to focus on mobile-friendly marketing and multi-tasking as well as flexibility while designing marketing messages and campaigns for Millennials.

Valuing Experience

Millennials also value experiences over ownership itself. This has paved the way for a fresh type of product or service that emphasises and stresses ownership such as ride-sharing services or experiential marketing.  Millennial preferences for experiences also extend to marketing tastes as customers tend to favour marketing campaigns inviting them to be part of the experience through user-generated content. As this number increases because Millennials enter the workforce, it is essential to focus on digital marketing tactics that help brands in engaging buyers while marketing.

The Power of Content

Millennials connect with brands through content. Millennial consumers do not respond well to traditional ad messages that are disruptive or written in marketing lingo. HubSpot has reported that 84% of Millennials do not trust conventional ads. So, inbound marketing is a must for any brand looking to convert or even reach Millennials. Content marketing is the key to building trust and increasing credibility when it comes to marketing to Millennials. Content marketing gives the brand a chance to make real connections with target millennial buyers.

Online Reputations Matter Offline

Another important aspect of marketing to Millennials is emphasising positive online reviews. For Millennials, online reviews are the new word-of-mouth marketing. HubSpot reports a lot of online research is conducted and reviews are consulted before Millennials even consider making a purchase online. Exceptional customer reviews go the distance when it comes to marketing to Millennials and converting them to customers. TalkingAds emphasises that lifestyle marketing and building relationships by boosting brand authenticity is the key to marketing success.

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How Will TalkingAds Help Your Online Sales?

One unavoidable challenge each and every ecommerce brand faces in these increasingly competitive times is how to increase online sales. Knowing where to start and how to succeed requires considerable experience. For online stores, effective ecommerce marketing strategies are essential for obtaining new customers and attracting existing clientele to return to your website. Online marketing is essential for businesses that want to succeed in a competitive internet marketplace. These strategies used by premier digital marketing agency talkingAds can help your ecommerce business to become increasingly agile and a future-ready disruptor in a marketplace where change is constant:

Tapping the Power of Social Media

If correctly leveraged, social media marketing techniques can impact sales figures in a big way and work towards creating brand awareness. Each social media platform comes with its own specific target audience. For ecommerce stores, image-sharing sites like Instagram and Pinterest are essential for attracting B2C clients. Twitter, LinkedIn and Facebook can be used for B2B networking. Eventually, it pays to focus on the right platforms, especially with limited time and resource constraints.

Harness Content Marketing Strategies that Click

As a premier digital marketing agency powers your brand, it gives your ecommerce business the ability to be different from the crowd. For this, the team at this leading marketing firm use content marketing strategies to create powerful marketing collateral. The online content reaches out to website visitors and helps niche audiences appreciate your brand.

Strengthening Market Share with SEO Strategies

Creating a website is not the end of your ecommerce marketing strategy. In fact, it is just the beginning. The website offers no value if users cannot find it on popular search engines such as Google. SEO makes the website visible organically on search engines. For this, identifying the right keywords and making on and off-page optimization strategies work for you are critical steps. SEO yields solid results when our experienced online marketing specialists are on the job.

Building a Base With a Blog

One of the most powerful ways to increase online sales is through an educative, interesting and engaging blog. You don’t have to restrict yourself to blogs on your site. Publishing blogs on other sites can also be a wonderful way to connect with a fresh audience and establish yourself as a leading authority in the industry. 

Tracking Trends & Technologies

Trends and technologies are increasingly advanced. So, you need a game-changer like talkingAds to gain ground in the ecommerce world. Whether it’s cashing in on the growing role of video, chatbots, visual or voice search, it pays off to invest in a leading marketing solutions provider. Consider visual search, for example. Images account for 19 per cent of search queries on Google. As per Gartner, adopter brands that redesign sites to tap visual and voice research by 2020 will boost online sales by 30 per cent. The image recognition market is poised to grow to USD 25.65 billion by 2019. Leading ecommerce brands like ASOS and eBay are increasingly relying on visual search.

Further, Global Web Index has revealed one in 5 adults use mobile voice search once in a month and by 2020, 50 per cent of all searches will be through this medium. Top retailers like Walmart and North Face are increasingly using voice search for customers. Whether it’s multi-channel messaging or tapping the growing power of influencers, ecommerce brands need to innovate to succeed and talkingAds can easily help you to do that.

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Talking Mobile Ads

Nuance provides a new take on mobile advertising: ads that talk back. Nuance gives brands and advertisers a platform to engage people in two-way conversations by using speech recognition technology already built into smartphones.

Why its relevant:

Advertising is all about communicating a brand's message with the goal of starting a conversation with consumers. This platform allows brands to have a two-way conversation, in a fun, natural and engaging way.