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24 Hours of Happy
Pharrell Williams created an interactive music video for his latest song "Happy". The interactive website allows users to view 24 hours of music video content.
Why it's relevant:
By creating a full interactive video, fans can experience the new song in their own way and end up listening to the song more than once.
From Idea to Prototype
Designer Joshua Distler has created a new application for Mac that will turn your design into a prototype in real life environment. The Mac application is called "Context" and will work within Adobe Illustrator.
Why it's relevant:
This is very useful for designers who want to present their work in real life environments efficiently, which will leave them more time to spend on the idea creation.
Google Gets Patent to "Like" Real Objects with Hand Gesture
Google has been granted a US patent for technology, likely to be integrated into Google Glass or other wearable tech to come, through which wearers can "like" real-world objects they encounter by creating a heart shape with their hands.
Why It's Relevant:
This marks an effort by Google to find new ways to control Glass (aside from head and verbal cues), and also an interesting reversal of ingrating an online concept into the physical world.
Using Cosmetics to Control Gadgets
One of the most intriguing developments to come out of the recent ACM Interactive Tabletops and Surfaces Conference is new work from the Brazilian scientist, Katia Vega, who offered up something called "electro-cosmetics", or the field of research into controlling electronics using cosmetic make-up. Using facial cues the make-up is activated, controlling different electronic devices remotely. And, it doesn't stop there. Vega is even developing an RFID tagged set of fingernails that can be used to DJ music by moving them through a contained body of water.
Why it's relevant:
The world of connectivity and wearable technology is changing rapidly. With this new technology, you no longer need a gadget to control a gadget. It's all about what you wear.
Triposo Belt Lets You Navigate Hands Free
GPS is a wonderful technology that allows us to navigate new places. However, too often being in the moment of our experiences is lost as we constantly look at mobile devices for the next direction to make sure we don't miss a turn. Triposo's new travel belt concept answers this challenge. Travelers connect the mobile app to a unique belt, which has four vibrating sensors, one to indicate each direction.
Why It's Relevant
Triposo's belt allows us to explore hands- and worry-free, to focus on enjoying the experience and details of where you are.
Send Me To Heaven (SMTH)
A new mobile app, challenges you to throw your phone high in the air. The app tracks the highest you can throw and compares your score to other risk takers in the world.
Why it's relevant:
This apps creates a thriller experience and encourages users to take risks without actually hurting themselves. Wonder if it keeps track of all the phones crashed on the pavement.
Volkswagen & Google Launch SmileDrive
Volkswagen has paired up with Google to launch the beta version of their new app: SmileDrive. The app connects to a driver's car via bluetooth, and tracks trip data trip pulled from Google such as location, time and weather to calculate a Smile Score. It has also reimagined the classic PunchDub game so users can collect punches, and has a Smilecast feature which creates a travel log of longer trips to capture memories such as photos and locations.
Why it's relevant?
This app was designed to "maximize fun on every trip" and provides drivers a way to capture the best parts of driving. It also has found a way to gamify everyday driving.
Haagen-Dazs AR Concerto App
Finally. A solution to the age-old issue of what to do while waiting for your ice cream to thaw to prime eating consistency. Haagen-Dazs has created an augment reality app that plays a two-minute concerto when aimed at a container of their ice cream. Adding a second carton reveals a cellist to accompany the violinist, in perfect sync.
Why it's relevant?
This offers a fun solution to a small, but frustrating everyday problem that consumers might face before enjoying Haagen-Dazs' product. This is also purportedly the first iOS mobile AR app that integrates 3D Kinect technology and video data.
Honda (Finally) Finds a Smart Use for Vine
To promote their Summer Clearance Event, on July 15th Honda spent the day encouraging potential customers to tweet why they are sick of their current cars using #wantnewcar. Honda then responded, live, with a personalized, amusing Vine clip encouraging them to get a new Honda.
Why it's relevant:
Brands and marketers have struggled to effectively adopt Vine. However, integrating the platform into the frontier of customer service may be a smart way to show responsiveness to customers in a personalized and creative way.
My Switzerland: The Mood-Based Vacation App
Switzerland Tourism has launched an app that recommends different activities depending whether on travelers are feeling active, stylish, cultural or social. The suggestions on the Make My Switzerland app come via local bloggers. Contributions of locations and events were submitted by around 30 bloggers of varying ages, locations and different interests, and include DJs, artists and ambassadors. Much like Foursquare, the app includes rewards and discounts such as SWISS flights, hotel deals through Expedia and a competition to win back the cost of the holiday.
Why it's relevant:
This project brings the cities and culture of Switzerland to life not only through the interactivity of the app but via multiple touch points including bloggers, mobile, online, outdoor, press, mobile and social, providing a much richer, more engaging experience.
Hellmann's Smart Grocery Cart
Hellmann’s mayonnaise in Brazil wanted people to realize that their product could be used for more than just sandwiches. To create more awareness of what people can make with mayonnaise, the brand installed touchscreen tablet computers on the grocery carts at the largest supermarket chain in São Paulo.
The tablet computers detect radio frequency identification or RFID tags on the grocery products inside the carts and suggested recipes that use mayonnaise. Shoppers can also interact with the tablet and use it to find the ingredients needed for a recipe.
For the first month, the sales for Hellman’s increased by almost 70 percent. (via PSFK)
Why it's relevant:
This point-of-purchase experience shifted people's perceptions around the value of a product that they were only using for limited purpose.
Play This Video Game By Chewing Gum
Stride has released a new motion controlled game, Gumulon, which users control through the facial movements formed while chewing gum. Using facial recognition technology available on iOS devices, users must contort their faces to successfully navigate the obstacles the strange green character encounters.
Why It's Relevant:
This is an interesting way to get people actively engaged with and thinking about an activity largely built around a habit of passive engagement.
Meet the Most Advanced Directional Signs on Earth
Points is a new kind of street sign that is interactive, real-time and social. The smart sign has three moving, digital arms that adjust according to environments. There is a menu on Points that shows different categories of content that Points can serve up. For example, if Points were placed somewhere in New York, in the morning it could point you to the nearest coffee shops, the closest subway station and tell you the weather. In the afternoon the options would shift to lunch spots, and later happy hour specials. Points can pull content from Foursquare, Twitter, local transportation APIs, RSS feeds and many other sources, and it can be expanded to work with almost any online data source and adapt to any location where it’s installed. (via Digiday)
Why it's relevant:
As noted in the Digiday article, Points could be used at events like concerts, sports games and conferences. With Points’ social capabilities, the sign could show tweets associated with a sponsor or event hashtag while also showing the nearest restroom or pointing to next event on the schedule. There are lots of ways that brands and marketers could use Points at events or make it a permanent installation in retail environments.
Last Minute Travel Deals
Swedish travel agency Varldens Resor has taken the idea of a "last-minute" deal literally. The agency sent out emails that, on open, initiated a 1-minute countdown to claim a "really sweet travel deal", which customers could do by replying with an email that said "Buy". Once the countdown ran out, the deal expired and was no longer available. (via Creativity)
Why it's relevant:
Increasingly we are seeing society's obsession with time, speed and immediacy entering the marketing realm. Brands and marketers are capitalizing on this by creating ephemeral experiences and transient moments, playing into this sense of digital urgency. Consider: Has time become another asset we can keep in our arsenal of creative tools?
Bringing Digital Content to Everyday Objects
Hideout is a smart light project developed by Disney Research. It uses a mobile light projector to project responsive digital content onto everyday objects, creating new forms of interaction and ultimately, play.
Why it's relevant:
Hideout further blends the lines between the digital and the physical world by allowing people to interact with physical objects and surfaces in the environment. This is a first step creating more human, natural and emotionally resonant engagements that move beyond a screen towards universal interactions with your environment - encouraging people to interact with the real world and be in the moment versus being isolated from it.
You're Eating Too Fast
HAPIfork is a smart fork that helps you eat slower and healthier. Studies have shown that the problem is not what we eat but how fast we eat it because it take 20 minutes for your brain to tell you that you are full. HAPIfork will notify you if you are eating too fast. With 42 days to go in their Kickstarter campaign, they've already reach 40% of their goal.
Why it's relevant:
We don't pay attention to our eating process and therefore we forget to slow down. HAPIfork is a simple tool with a censor that will notify and to help you improve your eating process.
Talking Mobile Ads
Nuance provides a new take on mobile advertising: ads that talk back. Nuance gives brands and advertisers a platform to engage people in two-way conversations by using speech recognition technology already built into smartphones.
Why its relevant:
Advertising is all about communicating a brand's message with the goal of starting a conversation with consumers. This platform allows brands to have a two-way conversation, in a fun, natural and engaging way.