The revolution and evolution of connected technology has required the reinvention on the film product. No longer can consumers just be plied with gimmicks and 30 second trailers on one product; the 120 minute film. Content Creators will now have to realize that this will now need to be a two way street with the consumer based on the quintessential value of the 120 minute film product; story telling. It won't matter the format, type, or delivery medium as long as it is consumable in a relevant manner to the technology that helps to create, distribute, and monetize the content in the first place.









