There’s a famous Steve Jobs quote where he says that while being at Apple he’s most proud of the ideas he’s said “no” to over the years. That is a strong statement and most of us wouldn’t recognize that the things you say no to are actually what bring you to your current stage in life and your future. You can have 100 ideas for your business, but that doesn’t mean you have to do 100 of those ideas. 50 may move you forward, but the other 50 will only bring you back. So it’s the weeding process that takes the most time and energy, the most attention and foresight to build that something you are aiming for. So for this latest Johnny Cupcakes tee we are paying tribute to the idea of knocking down ideas. We all need to be our own wrecking crew sometimes, because sometimes not every idea was built to last and the times change and you have to adapt or remodel. If you don’t want to take it from me, take it from Slash, we promoted him to foreman.
For the design of this tee we went with the classic union construction company shirt, if you grew up up New England you are familiar with this kind of shirt that every landscaping, construction, or machine shop has - logo on the front, bigger illustration on the back. with a mildly clever phrase somewhere in the middle. Basically this was just an elaborate excuse to get Slash from Guns N Roses onto a shirt. When we came up with the phrase "We've got an appetite for destruction!" we knew we had to put Slash on the shirt somehow. So it started as a homage to wrecking ideas and it became an homage to one of the worlds greatest rock n roll bands. Two birds, one rock I guess.
To make every shirt unique we printed a number on each sleeve, giving each shirt it’s own local union number. I've posted the original sketch as well as the type I vectorized for the front. It all starts with a pencil, and hey this shirt even comes with a free one.
You can pick it up and check out the full shirt http://shop.johnnycupcakes.com/products/wrecking-crew