The Earl Carroll Theatre and Moulin Rouge: Two Decades of Entertainment
Promoter Earl Carroll built his second Earl Carroll Theatre at 6230 Sunset Boulevard in Hollywood and opened its doors on December 26, 1938. Just as he’d done at his New York City theatre, Carroll emblazoned the words "through these portals pass the most beautiful girls in the world" above the entrance.
The building's facade was adorned by what was at the time one of Hollywood's most famous landmarks: a 20-foot high neon portrait of entertainer Beryl Wallace, one of Carroll's "most beautiful girls in the world," as well as his devoted companion. Another major feature of the theatre was its "Wall of Fame" where many of Hollywood's stars inscribed a personal message on a cement plaque. The Earl Carroll Theatre was a popular spot for Hollywood’s movie stars and film industry moguls such as Darryl F. Zanuck and Walter Wanger who also sat on the venue's board of governors.
Considered an "entertainment palace", the glamorous supper club-theatre offered shows on a massive stage featuring a 60-foot wide, double revolving turntable and staircase. Swings could also be lowered from the ceiling during performances. Extremely successful talents such as Jean Spangler, Mara Corday, Phyllis Coates, Maila Nurmi, Gloria Pall, and Lucille Ball were some of the showgirls who performed there.
Following Earl Carroll and Beryl Wallace’s untimely deaths in a 1948 plane crash in Mount Carmel, Pennsylvania, various promoters stepped in to run the theatre’s operations in an effort to continue its success. When Frank Sennes took over in 1953, he changed the name to Moulin Rouge and undertook an extensive remodeling campaign, expanding the seating capacity to 1250 and making it the largest theater-restaurant in the world. After months of construction, booking acts, hiring dancers, designing costumes, and developing a new stage production, Moulin Rouge opened its doors on December 25, 1953.
From the beginning, Sennes was dedicated to providing the finest stage entertainment available and the venue quickly became a center of nightlife in downtown Hollywood once again. During the next seven years of its illustrious existence, the Moulin Rouge featured countless outstanding personalities including Peggy Lee, Ella Fitzgerald, Billy Daniels, Dean Martin, Dennis Day, the Mills Brothers, Anna Marie Alberghetti, Frankie Laine, Johnny Ray, and “Mister Showman” himself, Liberace. In addition to all the star headliners, the production cast over 100 beautiful singers and dancers who showcased their talents on the huge multi-tiered, moving stage, in elaborate costumes costing in excess of $75,000.
The success that Moulin Rouge experienced was due in part to what Sennes referred to as the "package deal." For just $5.50, customers received a deluxe full course dinner, dancing to a fine orchestra, and top notch entertainment. Sundays were devoted to the family matinee, featuring a kiddie circus with clowns, balloons and toys.
Beginning in 1955, the daytime show Queen for a Day starring Jack Bailey, was broadcast from the theatre. By the late fifties, Sennes found it more and more difficult to attract A-list entertainers because of his inability to compete with the high salaries being offered in Las Vegas. Recognizing the enormous potential opportunities that lie in Las Vegas, he closed the Moulin Rouge in 1960 and soon began producing shows in the gambling capital.
For a time, the building on Sunset became the Hullabaloo Rock & Roll Club, capitalizing on the popularity of the TV variety show of the same name. It was re-named the Aquarius Theatre in the late 1960s, serving as the venue for the long running musical Hair, and became even more famous as the place where The Doors performed on July 21, 1969. In 1983, the Pick-Vanoff Company purchased the property and converted it into a state-of-the art television theater that was the taping studio of Star Search for nine years. It was also used for Jerry Lewis’ annual Muscular Dystrophy Telethon for many years. In the late 1990s, the cable television channel Nickelodeon changed the building’s name to "Nickelodeon on Sunset" and made it their West Coast headquarters for live-action television productions, filming shows such as All That, The Amanda Show, Drake & Josh, and iCarly.
In 2004, the building was sold to a private equity firm as part of a larger parcel of property. In 2007, the City of Los Angeles Cultural Heritage Commission designated the property a Historic Cultural Monument. Currently, another rehabilitation is planned and the show may yet go on in some other fashion. Such is the life of storied historic buildings in Hollywood.
- Christy McAvoy, Historic Hollywood Photographs
Sources: Bruce Torrence archives