Barbara Walters is a very successful journalist, author and television personality. She influenced and left a mark on the history of television. Her official Facebook fan page doesn’t have a large number of followers compared to the viewing percentage on her television shows. Almost all her posts are social. She always posts what she is doing that way she keeps her audience follow the track. The number of likes, shares and comments are relatively not much. Her fans could be more active if she engages with them through the comments. She could also post questions to know their feedback or competitions to keep them entertained. Her Twitter official page is more active than her Twitter one. She posts every once in a while she could improve that by continuously posting without leaving a long gap of time between every post and another.