noun:
Typography - style and appearance of printed matter, and the art of arranging type.
noun:
Lettering - the act, art, or technique of inscribing letters on to something.
Herb Lubalin - is an American graphic designer, 50s / 60s, avant garde, logo design magazine, playful type, best known for his stark, bold layout, word pictures or conceptual typography.
Craig Ward - is an British born designer, words are pictures, uses materials to add another layer of meaning to his typographic creations e.g. bacteria on the letters.
Alison Carmicheal - is an London based artist known for hand - crafted typography, fancy type, cadburys advert, using cream and chocolate to write with.
Ji Lee - video on moving type, I really like this artist because it was entertaining. Has a book called ‘words as image’.
Paula Scher - I have researched this artist before and I really like her work. There is a show about her on Netflix and she talks about her company and her work.
Sarah Hyndman - talks, books ‘Fonts form a kind of language of their own, and we are all unconsciously fluent in it’. Hyndman uses the psychology of type and how typefaces affect us subconsciously.
What did I learn from this lecture?
I have learnt the meaning of typography and lettering.
Understood that typography can have a powerful impact on the viewer and can become an image.
How artist use different mediums and even science to create typography.
I liked this lecture because I am interested in typography and it made me think how I can use typography in a different way. The most interesting thing in the lecture was the work of Craig Ward.
I haven’t seen anything like this before and I like how the artist has used science and art together. This is really smart!
Second half of the lecture
The second half of the lecture was hard to follow and there was a lot of new terminology that I didn’t understand. BUT, what I did gather from the talk was that sometimes text is needed along with a image so that the viewer can understand what is going on.
