The global PC industry competition is aggravated The flames of war of market of note-book intensifies
The global PC production rank made recently in the second quarter, according to Gartner latest report, Hewlett-Packard still dominates the global PC market in the second quarter, share is 18.1%; Dell ranks the second, market share is 15.6%; Great 碁 is third, market share is 9.4%; Fourth Lenovo, market share 7.8%, quinary the intersection of PC and only of the intersection of share and manufacturer that glide quarter relatively under manufacturer rank, also annual a more minimum than amplification family of production; Toshiba the fifth, market share is 4.4%. Though Dell still lags behind Hewlett-Packard, disparity is shrinking.
The global PC market competition is fiercer
According to the estimation by International Data Corporation (IDC) IDC, the global total sales volume of PC market will reach 302 million in 2008, increase by 12.8% compared with 2007. By 2010, the global PC total sales volume is expected to reach 426,100,000, annual amplification is about 7 percentage points.
The battle of the thrones of Hewlett-Packard and Dell has a long history, after Dell changes the marketing mode, have already narrowed the gap with Hewlett-Packard gradually. On the American market, Dell still leads the runner, market share is 31.9% in the second quarter; Hewlett-Packard is immediately after it, market share is 25.3%. The battle of the eldest of PC market becomes complicated and confusing.
Because the price drops by a wide margin, this is favorable to the growth in the advanced computer market share of apple to a great extent, this seems to extend the selling momentum of iphone too. Investigate in January of 06, apple still less than 18% in 1000 computer market share of the above according to NPD, rose to 57% in until September of 07, and according to the data in the first quarter of 08 years, the share of the apple has already increased and up to 66%.
In addition, the most troubling one is no more than two manufacturer great 碁 and Lenovoes of China, share glides in pairs. Lenovo rank fourth in market, PC of the whole world, because great 碁 purchase Gateway, has prevented Lenovo from occupying Packard Bell of the stock right through purchasing Gateway, this is " indirect " too Having prevented Lenovo from marching into the action of the European market on a large scale, great 碁 surmounted Lenovo at this time too, promote to trinomen from global the intersection of PC and the fourth place.
At present, the trends of products of PC market and materialzation are more and more obvious, lead to the fact the competition is fiercer, the profit space of PC manufacturer affords the enormous pressure. And is influenced by global economic recession at present, the external environment brings a larger pressure to PC manufacturer again, every large manufacturer has to accelerate new product development paces and devote more efforts to marketting and seize the market.
The battle of the price seizes market share
The newspaper result of the wealth reveals, global PC production increases by 16% compared with the same period of last year in the second quarter in the second quarter of what Intel has just released. The present economic depression has not constituted a threat to master IT manufacturer yet, especially the apple, market share still runs high. According to the newest statistical findings of NPD Group, the share on the American retail market of the computer of the apple accounts for 14% of all computer retail market shares of people, this is probably a computer of an apple in twice of market share in U.S.A..
On the market of advanced computer, the price exceeds the market of computer of 1000 dollars, the share of the apple is up to 66%. Most computer prices of Hewlett-Packard, Dell and Lenovo are among 500-750 dollars, Mac computer does not have a price that is lower than 1000 dollars.
The price war spreads on PC market all the time, to two manufacturer great 碁 and Lenovoes of China, because the price factor is restricted and influenced, market share is run off to some extent.
According to newest data that the organization IDC of market survey announced, Lenovo's notebook computer sales volume dropped by 12% last fourth quarter in the first quarter of this year, the major cause is that the notebook computer sales volume facing consumer has dropped by 30%. Secondly, Lenovo's commercial notebook computer sales volume dropped by 8% too last fourth quarter. Senior vice-president and concurrently Greater China of Lenovo Group and Russia district president Chen ShaoPeng think, PC market is influenced by seasonal factor too, it is the slack period when PC sells from January to March.
The note-book will become main force of PC market
The notebook computer is the key factor of driving the whole PC market quantity sold to increase. In 2007, the global notebook computer sales volume is about 108 million, increases by 33.8% compared with 2006, the notebook computer sales volume accounted for 40.3% of PC total sales volume. It is estimated by 2012, the sales volume of the global notebook computer will reach 236,400,000, will account for 55.5% of PC total sales volume. Though annual growth drops gradually, keep two figure amplification.
It is reported portable computer the growth of the area is very considerable beyond U.S.A. this year, it is expected that will increase to 109,400,000 of this year suddenly and violently from 78 million in 2007.
At present, PC industry is very ripe in technology and what the market has already developed on both side, the competition between every giant manufacturer becomes fierce day by day too. Though large-scale price war can increase and play the facilitation getting instant result to the sales volume, run while being whole to enterprise and profit will produce influence of a certain degree while being benefited.
PC manufacturer want to develop constantly under the environment of keen competition of the whole world, must want to autogenous research and development, produce and sell and is made careful and feasible medium and long-term strategical planning. It is obvious, under the situation that PC market competition aggravates, but the business opportunity may not be reduced, just need the manufacturer to possess more delicate olfaction and fast action ability.