#the refusal frame

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USE THE POWER OF LANGUAGE TO REINFORCE YOUR IDENTITY

USE THE POWER OF LANGUAGE TO REINFORCE YOUR IDENTITY

“A powerful agent is the right word. Whenever we come upon one of those intensely right words in a book or newspaper, the resulting effect is physical as well as spiritual, and electrically prompt.” -Mark Twain Have you ever told someone you can’t have a piece of cake because you’re on a diet or can’t go to lunch because you must go to the gym? If you answered in the affirmative to either of…

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