#thefaversham

[sarahvalentinex]

Time for celebration with a beautiful wedding breakfast setting🌿#felicityfarmflowers #weddingbreakfast #romanticwedding #wildflowerwedding #weddingdetails #vintagewedding #leedswedding #yorkshireweddingvenue #yorkshireweddingphotographer #thefaversham #weddingplanners (at The Faversham)

[sarahstudentblog-blog]

Passport Design Bureau & Faversham Branding

https://mindsparklemag.com/design/the-faversham-branding/

http://www.wearepassport.com/project/the-faversham/

https://www.thefaversham.com/

On the 30th of August this year, a Leeds-based design firm Passport Design Bureau was approached by local venue The Faversham and executed their re-brand. The Faversham (or The Fav for short) has played a vital role in the local music scene in Leeds, UK; offering a plethora of live music performances and garden parties. What they ultimately asked for was a design that not only considered their loyal student visitors, but also couples looking for a historic & trendy venue to take their vows. Despite marketing itself to two unique target audiences, Passport has chosen a neutral, delicate colour scheme and set of sans & serif fonts that, with the addition of minor details, communicates effectively to both. Its full name; The Faversham is used universally and frequently on the wedding & event planning materials, while its abbreviated form; The Fav, is used on its menus. The result was a multifaceted brand identity that appeals to both a youthful, craft-beer loving audience while sporting a simple aesthetic that can easily transform into something utterly romantic. 

 Ultimately, the versatility and intricacy of the re-brand is the source of its appeal and, as a result, I might assume that The Faversham will not only keep its place as a local hotspot, but become a global, "grammable" hipster gem.

[make-it-so]

Har Mar Superstar and I. #TBT #2008 #TheFaversham #Leeds