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she Glorifying business
Times are changing! The women of today are the visionaries of tomorrow. They are here for change; a change that is accelerating the progress of hundreds of businesses.
On this International Women’s Day, The Global Hues showcases the much-deserved appreciation towards all the iconic women leaders of the 21st Century.
Read the full magazine here: https://theglobalhues.com/magazine/magazine-2022/#book-df_7754/1/
CEOS IN THE WORLD OF SOCIAL MEDIA
Social media is leaving no industry or company department untouched. To answer the power of social media is to question the importance of oxygen for living. It’s no more an option; rather becoming a necessity.
The reach and impact of social media on human brains is a treasure in the business world. Thankfully, all the Chief Executive Officers are realizing the immense potential that social media holds. In between handling and managing giant corporations and multinational companies, they are using social media platforms like LinkedIn, Facebook, Instagram to build a strong online presence and community to connect with.
FACTORS OF CONSIDERATION
A CEO must consider a few points if they wish to start building a digital presence for their brand. First and foremost is educating oneself on social media.
They should ask the following questions:
What are the goals behind using social media?
Which is the right platform to engage with the audience and why?
What type of content will be created? (Example, articles for LinkedIn, videos, infographics, social updates, posts, etc)
What will be the distribution schedule look like?
How often will they engage on the platforms?
Having a good social media presence leads to more trust among customers, employees, and shareholders of the company. Therefore, anything broadcasted from CEOs’ mouths on social media about their companies holds pivotal importance. Here are some steps that CEOs can take to garner audiences and make authentic connections on social media:
THE POWER OF ONE SOCIAL MEDIA PLATFORM
First and foremost, they should choose one social media platform as per their needs and requirements. Most CEOs actively use just one social media platform to talk about their brands and themselves. Although LinkedIn is the most preferred platform, some CEOs reportedly use the microblogging site Twitter as well. A very few people use Facebook and Instagram.
Anand Mahindra, the Chairperson of Mahindra & Mahindra Group is hyperactive on Twitter. He once said “I am not on Twitter because I am lonely. I have a very nice life and I am very happy. This is not Tinder for me. I am on Twitter because this is a business tool. Any CEO who is not on it is probably ignorant.”
TELL YOUR STORY THROUGH BIOGRAPHY
CEOs first need to establish themselves online. They need to create some form of online biography to verify their title as a Chief Executive. The bio should provide a clear understanding of the executive’s capabilities, experiences, and successes. Make it a selection of highlights and not an exhaustive history.
CONNECTING WITH CUSTOMERS IS THE KEY
Social media is an excellent place to share content and connect with potential customers. For B2B executives, LinkedIn is the preferred platform. B2C executives can take to Facebook for direct customer outreach regarding store openings and new products. However, if executives are comfortable with visual content and a more personal approach, they should consider Instagram as the ideal platform.
PLANNING IS ESSENTIAL
CEOs should work to actively engage 3 essential groups i.e. shareholders, employees, and the public. To cultivate a more authentic presence, they can use visuals, both photos, and videos. They need to also make sure that just posting isn’t enough. The content must be valuable and engaging enough to connect with customers. Moreover, they need not look at the followers' count; rather pay attention to how the network is growing.
Now, why do CEOs need to have an active presence on social media? Social media, as stated earlier, can be an effective marketing tool to help reach business goals. Here are more reasons:
Cyber Attacks: Bringing businesses to its knees
The digital growth strategy that every organization is embarking on provides great opportunity, however, the increased reliance on technology means that the type of harm that can be inflicted on a business is increasing dramatically.
No longer businesses rely purely on IT departments to protect an organization, it has now become an issue for the board and the rest of the business to manage. The catastrophic attack by the WannaCry ransomware on the NHS on 12 May 2017 was not even targeted directly at them but the consequences were clear.
Cyber attacks are taking place all the time even as we breathe, the security of some organizations big or small is being compromised. The most common cybersecurity threats are-
•Malware: Malware is defined as code with malicious intent that generally steals data or destroys something on the computer. Malware is an all-encompassing term for a variety of cyberattacks including Computer viruses, Worms, Spyware, Adware, and Trojan horse.
•Phishing: Most of the attacks on financial institutions in the past 3 years have not been through brute force attacks on firewall appliances, it has been through acquiring users' passwords, this technique is called Phishing. Phishing emails have gotten much more sophisticated in recent years making it difficult for some people to discern a legitimate request for information from a false one.
• Password Attacks: Hackers use cracking programs, dictionary attacks, and password sniffers in password attack as an operation to collect or decrypt a user's password for illicit purposes. Password cracking refers to several regulations used to uncover computer passwords, this is usually achieved by recovering passwords from data stored in or transported from a computer system.
•Distributed Denial of Service: DDoS or DOS attack focuses on disrupting the service to a network, attackers send a high volume of data or traffic through the network until the network becomes overloaded and can no longer continue operations. Many instances of large-scale DOS attacks have been implemented as a single sign of protests towards governments or individuals that have led to severe punishment including major jail time.
•Man in the Middle Attacks: By impersonating the endpoints in an online information exchange the man in the middle attacks and obtains information from the end-user and the entity he or she is communicating with. The MITM gains access through a non-encrypted wireless access point that does not use WEP, WPA, or any other security measures then they access all the data being transferred between both parties by parodying the Address Resolution Protocol.
• Malvertising: It is a name given to criminally controlled advertisements that intentionally infect people or businesses, these can be any advertisement on any site.
•Rogue Software: Rogue security software is a form of malicious software and internet fraud that misleads users into believing that there is a virus on their computer and manipulates them into paying money for a fake malware removal tool. It is a form of scareware that manipulates users through fear and a form of ransomware.
Ghazal Alagh: The Woman Behind India’s Fastest-Growing Personal Care Brand
Driven by passion and enthusiasm for making early parenting trouble-free, A Corporate Trainer turned Artist, Ghazal Alagh Co-Founded a purpose-led brand Mamaearth in September 2016.
Ghazal is responsible for product development, content, and community management in the company. She works closely with a number of mothers to develop a product line that addresses the troubles that moms struggle with on a daily basis.
She has recently appeared in a reality show named Shark Tank India as a judge and is, therefore, becoming a household name. There’s art in her story and magic in her brand. As the Co-Founder and Chief Innovation Officer of today’s highly admired personal care brand, Ghazal’s life as an entrepreneur has not been about expecting, hoping and wishing, but about doing, being, and becoming. In an exclusive interview, Ghazal shared insights about her journey, brand, clientele and many more.
Give us a glimpse of yourself and walk us through your journey on becoming an entrepreneur.
The journey started with a personal experience. When Varun and I had our first child, we started looking for chemical-free products for our baby, but we could not find options that were easily available in India. We mostly ended up importing baby care products or asking friends to bring carry them, which was both expensive and time-consuming. Identifying this gap, we ultimately decided to incept Mamaearth and venture into ‘Toxin-free’ baby care products. While we started as a brand for baby care products, we soon realized that most millennials were looking for safe and toxin-free products for themselves too. Hence, we diversified into personal care products for adults as well.
We have over 140+ products in Mamaearth itself. Understanding the millennial concerns, we have launched 3 more purpose-led brands – The Derma Co, a science-based active skincare brand followed by Aqualogica, a hydration based brand created uniquely for Indian skin. Recently we launched Ayuga, an Ayurveda based skincare brand creating a perfect blend of recipes and rituals.
What fascinates you the most about the entrepreneurial world?
What enchants me about the entrepreneurial world is my ability to create brands that solve millennial concerns through our products and purpose.
I feel fortunate to be able to build a community of consumers who believe in our purpose and invest in our products to support our cause.
What hurdles did you face while building your career? How did you overcome them in order to succeed?
Before becoming a mompreneur, I was pursuing my career as a trainer and an artist. After graduating with a BCA degree in Information Technology, I became a corporate trainer at NIIT. I parallelly nurtured the artist in me and pursued a course in Figurative Art from the New York Academy of Art. When we started Mamaearth, we realized that there were a lot of parents like us who were looking for toxin-free products and they were our early adopters. However, as we scaled, we realized that in India educating people about toxins and the benefits of toxin-free products was important. But we were committed to the goal we were set out to achieve, and with the support of our family, business associates, and millennials like us, we have been able to contribute towards providing safe and toxin-free products to our consumers today. I firmly believe, ‘The greater the obstacle, the more glory in overcoming it.’
What is your leadership philosophy? What factors do you keep in mind while taking business decisions?
I strongly believe that to get the best out of people, you need to empower them and entrust them with responsibility and ownership of projects. I have seen that when people feel ownership of projects, they tend to perform better and display stretch in their capabilities.
While taking business decisions, I always take a step back to disconnect from the situation to have a more objective approach towards the situation.
Briefly describe your company and the products or services you are offering.
Honasa is an acronym for Honest, Nature, and Safe. Established in 2016, Honasa Consumer Pvt Limited (HCPL), is a digital-first consumer brands company creating the FMCG conglomerate of the future. An organization built on the values of Honesty, Natural ingredients and Safe care, HCPL caters to the needs of millennial consumers through innovative products, evolved propositions, Direct to Consumer marketing, and e-commerce fulfilment.
Currently, catering to over 500 cities in India with brands like Mamaearth, The Derma Co., Aqualogica and Ayuga, HCPL is building an ecosystem that helps benefit the consumers and community at large. Over the last 5 years, we have been able to build a strong portfolio of 140+ products under Mamaearth and 40+ under The Derma Co.
7 R’s Of Waste Management - Steps To Sustainability
We all are consumers! What we purchase and how we dispose off waste can harm the environment. A big of saving the environment is choosing the kind of consumer we are going to be. People concerned about the environment think about the environmental impact of what they purchase and whether they need to buy at all.
3R’s: Reduce; Reuse and Recycle have been in the flow for a long time. In more recent years, they have expanded to become the 7R’s. Rethink, Refuse, Reduce, Repurpose, Reuse, Recycle and Rot! All these 7 concepts are focused on minimizing the waste and taking steps towards sustainability work your way through all of them and you will be well on your way to saving the environment and living a zero-waste life.
Rethink
Every time, you go for shopping to buy new clothes, or gadgets, think do you really need them? Consider going for a second-hand product. This way you will save resources and things from the trash pile.
Instead of buying things from a popular international brand, go for local products. This way, you will help to shorten the supply chain, which decreases transportation energy, use of packaging, and at the same time you support the small entrepreneurs.
Refuse
Refuse is the second element of 7R’s of hierarchy. It can effectively help to minimize waste. Well, refusing waste can take some practice; keep refusing to buy wasteful and non-recyclable products. Making smarter purchasing decisions and setting some standards will make it easier to refuse waste in the first place.
Reduce
Try to reduce the use of harmful, wasteful, and non-recyclable products. When you reduce dependency on these kinds of products, it leads to less waste material ending up in a landfill. Always use the minimum amount required to avoid unnecessary waste.
When you reduce the amount of a consumable that you use will in turn reduce the amount of packaging that you are throwing away. Not all packaging is recyclable, so you need to think smartly.
When compared to established businesses, it is with regard to ‘human’ and ‘financial’ capital that the start-ups dawdle. Many believe ‘automation’ to be a masterstroke for the sure-shot ratcheting up of their startup. It can be quite a task to scale up one’s business in its sprouting phase as there’s generally a lack of access to resources that the big businesses possess. It is here that ‘automation’ comes to the rescue.
EVERYTHING ABOUT ABG SHIPYARD: INDIA’S BIGGEST BANK FRAUD
The Central Bureau of Investigation (CBI) has booked ABG Shipyard Limited, its former Chairman and Managing Director Rishi Kamlesh Agarwal, along with several others including Executive Director Santhanam Muthaswamy, Directors Ashwini Kumar, Ravi Vimal Nevetia, and Sushil Kumar Agarwal for allegedly cheating a consortium of banks led by State Bank of India of over Rs. 22,842 crore, making it India’s biggest case of bank fraud.
“Searches were conducted on Saturday at 13 locations in the premises of accused including private company, directors at Surat, Bharuch, Mumbai, Pune, etc which led to the recovery of incriminating documents,” said the CBI in a statement.
The SBI bank filed the first-ever complaint in 2019 on November 8th on which the CBI had sought some explanations on March 12, 2020. A fresh complaint was again filed in the month of August in the same year. After investigating the case for one and a half years, the CBI acted on the complaint filing an FIR on February 7, 2022.
According to figures from the forensic audit that were included in the CBI complaint, ABG Shipyard Limited owed 70.89 billion rupees to ICICI Bank, 36.34 billion rupees to IDBI Bank, 29.25 billion rupees to the State Bank of India, 16.14 billion rupees to Bank of Baroda, 12.44 billion rupees to Punjab National Bank and 12.28 billion rupees to Indian Overseas Bank.
ABOUT ABG SHIPYARD?
It was March 15, 1985, when ABG Shipyard Limited (ABGSL) was incorporated with its registered office in Ahmedabad, Gujarat. It is a flagship enterprise of the ABG Group, originally promoted by Rishi Agarwal. It is engaged in the business of shipbuilding and ship repair. It has shipyards located at Surat and Dahej in Gujarat with the capacity to build vessels up to 18,000 deadweight tonnage (DWT) at Surat Shipyard and 1,20,000 deadweight tonnage (DWT) at Dahej Shipyard.
Since the establishment of the company, it has constructed over 165 vessels in the last 16 years including specialized vessels like newsprint carriers, interceptor boats, floating cranes, loading bulk cement carriers, pusher tugs, dynamic positioning diving support vehicles, etc.
ABG SHIPYARD FRAUD: WHAT EXACTLY HAPPENED?
ABG Shipyard experienced huge success for some years but ran into hard times from the year 2012. The loans were given to the company between 2005-2010 by the banks.
The company’s loan account was first declared as NPA in July 2016. NPA refers to Non-Performing Asset; it is a loan for which the principal or interest payment is overdue for 90 days.
The audit by Ernst and Young mentioned that between 2012-2017, “the accused have colluded together and committed illegal activities including diversion of funds, misappropriation and criminal breach of trust and for purposes other than for the purpose for which the funds are released by the Bank.”
In April 2019, the National Company Law Tribunal (NCLT) ordered the liquidation of the company under the Insolvency & Bankruptcy Code (IBC).
In November 2019, SBI filed its first complaint against the company
SIMULATIONS: CRAFTING 360 DEGREE COMMUNICATION SOLUTIONS FOR DIVERSE BRANDS
Perhaps the most famous organizations in the Public Relations industry, Simulation makes accounts that form an enduring impression. With over twenty years of involvement with key correspondences across various mediums, Simulations is working in Pan-India.
We collaborated with Shailesh Goyal, the Founder and Director of the organization to acquire bits of knowledge about the organization. Here are a few altered selections from the meeting.
Kindly clarify in a word about yourself and your organization? How would you associate with your organization?
I have been a piece of the interchanges business for near thirty years now. Reproductions Public Affairs Management Services was established by me when the new century rolled over, in the year 2000, subsequent to having worked with driving media houses like BCCL (The Times of India Group), Living Media (India Today Group), and corporates like Torrent Pharma, and Vadilal Foods. However much I can remember, Simulations PR was the primary devoted Public Relations Consultancy firm from Ahmedabad, and I am pleased to say that we presented PR as an expert discipline field in Ahmedabad, and likewise in Gujarat.
Expand on the contributions of your organization. What makes its administrations worth the speculation?
Throughout the long term, our center contribution has been PR and Media Management Consultancy. However, we trust in staying up with the times and have extended our administrations on top of the market prerequisites. Our bundle of administrations currently incorporates Digital Media, Content Development, Creative Design and Audio-Visual Production Services, and Corporate Events Management and Promotion among others.
Our obligation to conveying fulfillment by adopting a practical strategy and giving answers for meet the client's goals in the given spending plan each and every time, perhaps the justification behind anything that little achievement we have accomplished. This is the sort of thing our clients vouch for.
