"The Self Project, or #theselfproject, represents the artist's ongoing interest in social media, concept of identity, and a modern day phenomenon – the selfie. The idea that lies behind the project is to show that people in diverse locations, of different races, and different material statuses all have similar thoughts and can be related to each other. For this project, Cleveland Dean made several full body mirrors that carry various self-reflecting statements etched out of the paint, silver and copper. These universal phrases are intended to initiate introspective questions for the viewer standing in front of the mirror. This experience is then documented by one taking a selfie. Dean’s intention is to make people share their taken photos by using the hashtag #theselfproject. With a help of this hashtag, the artist can have a complete look into all of the images, and order and group them by the particular phrase on each of the individual mirrors."
