A couple moves out of the playbook:
**To get the majority to ignore complaints by any disadvantaged group, you simply insist that disadvantaged group has the real power and that the powerful majority is thus the underdog.
**By highlighting the silliest of complaints from a group, you inoculate the audience against any real complaints that might come along later, creating a knee-jerk dismissal - there are lots of groups out there looking out for the welfare of animals, but I bet the only one you can name is PETA, because they're the ones doing stupid shit like insisting people call fish "sea kittens" and staging naked protests that convey no useful information whatsoever. This way, when anyone challenges actual horrific practices in big-money industries (like factory farming or pet stores selling animals from cruel puppy mills) you'll roll your eyes and say, "It's probably those PETA freaks, at it again!"
5 Ways Powerful People Trick You Into Hating Underdogs