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A list of things you should think about when using social media in a corporate environment

Damn that's a long title! Let's try that again:

Social Media Tips & Tricks

That's better! First tip: KISS - Keep it Simple and Stupid

Last week I attended a lecture about Social Media Marketing, given by Emma Liekens of Think Tomorrow. Think Tomorrow is a relatively fresh social media marketing bureau from Belgium. Amongst their clients they already have some pretty big names, such as C&A, Neuhaus & Adidas. Emma basically provided us with some pointers, or do's and don'ts when using social media for your business: 1. Only say something, when you've got something to say. Seems obvious, yet a lot of companies sin against this rule. Quality is always more important than quantity. Of course, being silent for longer periods of time can make people lose interest. Try to post on a regular basis. But if you've only got a relevant post once a week, you shouldn't post three times a week. Nobody likes a blabbermouth, not in real life, and not on social networks. 2. Think! Also obvious, also regularly sinned against. Think before you post. About what, when, how. But also: what social networks? Every social medium has it's own unique properties, use them. Don't just copy-paste every message on Twitter, Facebook, LinkedIn, etc. Think what you would like to read on which network, and act accordingly. 3. Ask questions. Invite people to a dialogue. A static message will be viewed, sometimes read, and that's it. But when you engage in dialogue, people will be more involved, and your brand will get more attention. Also, others will see their friend(s) have engaged in a dialogue, and maybe they'll join in too. But in asking questions also lies another pitfall: 4. Listen! Dialogue is a two-way process. Don't just ask a question, listen to the answers too. 'Like' people's answers, talk back and show an interest. Nothing's as boring as talking to a brick wall. Also, always take your (potential) customer seriously. When someone asks a question or makes a complaint, don't ignore them. Or even worse: say it's not true! Give useful feedback, tell them you'll look into it if you've got no immediate answer. But never ever ignore, insult or correct your users. 5. Be polite. Duh! 6. Check and dubbelcheck your spelling and grammar. Ok, typo's happen. But seriously, sentences like 'Win our neweest product' are just ridiculous. 7. Make content shareable, likeable, clickable, etc. Add social media buttons to your website. Make links clickable. Add facebook 'like' buttons, pinterest 'pin it' buttons, twitter 'tweet' buttons, etc. Make it as easy as possible for your consumer to like and share your messages. 8. Reward! A lot of times, people who are active on your brand page, will be happy with a little credit, or just a plain and simple 'thank you'. It's not that hard to find out which users are most active on your brand page. Why not send them an electronic coupon for your webshop? Free publicity and word of mouth is priceless, so handing out ten five dollar coupons is cheap as hell. 9. Give things away! Starting a competition is a sure-fire way to attract attention and to get shared. But again, think before you act. Make the terms realistic. A contest like 'make a picture of yourself holding our product, whilst three people juggle cats against a background of snowy mountains' will get you zero pictures. Sure, you can challenge people o ridiculous things, but don't expect miracles. [As a sidenote, watch for cheaters. Facebook 'likes' can actually be bought in India or China. So if someone's likes look impossible, it probably is.] 10. Don't tolerate bullshit. All of the above pointers are about being friendly and polite, but never tolerate things like spam, racial comments, advertising for other brand, verbal abuse, etc. These things can kill your brands reputation. Delete inappropriate comments as fast as possible. But never let yourself be carried away and start shouting abuse yourself. Always keep your cool, and respond professionally.

So, basically: start a community. Make your users and consumers feel like they are part of something. Reward loyalty, even if it's just saying thanks once in a while. Be polite and friendly. Don't tolerate things you wouldn't tolerate in real life either. Be cool, be a friend, be a big brother, be likeable.

#social media marketing #Think Tomorrow

I'm looking to enjoy myself here and now. Live for the here and now. Not the future. Who even knows if you'll be here a year from now so why waste valuable time ?

#time is valuable #Don't waste it #Enjoy yourself now #Think tomorrow

Facebook Advertising

Nieuwe ontdekking op Facebook, dankzij gastdocent Kevin Heylen van Think Tomorrow. Met Facebook Advertising kan iedereen op Facebook doelgerichte advertenties maken. Je kan de doelgroep heel precies bepalen, aan de hand van de status, leeftijd, interesses en alle andere dingen die je invult.

Bijvoorbeeld reclame voor een bruidsmagazine, stuur je naar vrouwen met de status “verloofd”. Reclame voor een hogeschool verzend je naar studenten enzovoort. Je kan ze ver gaan als je zelf wil. Natuurlijk moet men wel een min of meer ingevuld profiel hebben. Aan mij zouden ze dus niet echt veel hebben.

Facebook is werkelijk een kei in op maat gemaakte informatie.

#Facebook Advertising #Kevin Heylen #Think Tomorrow