Apr 12, 2019
Towards the end of March, AdWeek broke the news that "Google Mulls Third-Party Ad-Targeting Restrictions." Criteo's stock dropped 30% and TradeDesk saw a 15% drop while Alphabet's stock showed the least impact at 5%. I believe the market did not fully understand the implications of what advertising experts and insiders had leaked to AdWeek. It is my prediction Alphabet will have to let go of roughly $5 billion in quarterly revenue if the company aims to become a leader in artificial intelligence and sensitive data.