#third party data

[garymdm]

Third-Party Privacy: The Hidden Risks Lurking in Your Vendor Relationships (and How to Stop Them)

Think your organization’s privacy shield is impenetrable? Think again. In today’s interconnected business landscape, your vendors, service providers, and partners aren’t just helpers – they’re potential extensions of your attack surface. Granting third parties access to sensitive systems and personal data is often necessary but introduces significant privacy risks that can explode onto your…

Third-Party Privacy: The Hidden Risks Lurking in Your Vendor Relationships (and How to Stop Them)

[garymdm]

Avoid these common data purchasing pitfalls

Avoid these common data purchasing pitfalls

Last week we explored the reality that, for most companies, more one in three customer records is out of date, or otherwise of poor quality.

A common approach to solving the problem is to look to third party data providers to provide updated data.

This approach can work, but, in my opinion should be a last resort.

Have you exhausted in-house sources for enrichment?

For many companies,…

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[newsthatmakeyouhappy]

Two out of three hotels leak guests’ data to third-party sites

Symantec claims that 67pc of hotel websites leak guests’ booking details and personal data to third-party sites.

A new investigation by Symantec has revealed that two out of three hotel websites (67pc) leak guests’ booking details and personal data to third-party sites. These sites include advertisers and analytics companies.

[newsthatmakeyouhappy]

Alphabet Stock: Keep a Close Eye on Third-Party Ads - Beth.technology

Towards the end of March, AdWeek broke the news that "Google Mulls Third-Party Ad-Targeting Restrictions." Criteo's stock dropped 30% and TradeDesk saw a 15% drop while Alphabet's stock showed the least impact at 5%. I believe the market did not fully understand the implications of what advertising experts and insiders had leaked to AdWeek. It is my prediction Alphabet will have to let go of roughly $5 billion in quarterly revenue if the company aims to become a leader in artificial intelligence and sensitive data.

[newsthatmakeyouhappy]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. There have been an increasing number of recent rumors that Google Chrome might block third-party cookies, or at least limit them to some degree, which would fundamentally change the programmatic ecosystem.... Continue reading »

[newsthatmakeyouhappy]

Third-party Facebook app leaked 540m user records on AWS server

Data trove thought to have been shared prior to Facebook's policy reforms

[newsthatmakeyouhappy]

Why retail marketers can’t dismiss third‑party data

While a backlash against misuse of consumer data has spurred new privacy legislation and regulations that advertisers must comply with, it remains the case that careful use of third-party data can improve results, including on major advertising platforms like Facebook.

[newsthatmakeyouhappy]

Zero Party, First Party and Third Party Data — Who Needs What and When

Data helps organizations make informed decisions. We explain how organizations can use zero-party, first-party and third-party data to their advantage.