Empire Today’s TV Jingle Is Nothing Short of Iconic—But Is It Actually Worth Buying Their Flooring?
Empire Today, which some may know as simply Empire, is a long-standing flooring company with decades of experience selling and installing various types of floors. The company boasts transparent, all-inclusive pricing estimates, available next-day installation, and unique flooring designed to minimize noise. But is Empire Today a good option for customers looking for a flooring company? This Empire Today review will explore the ins and outs of the flooring installation company so customers searching for “Empire flooring near me” can determine whether it might be the right fit for their needs.
Empire Today Review: Claims
Empire Today offers a wide range of flooring options, free in-home estimates, a nifty room visualizer tool, and several customer service options to help customers meet their flooring goals. But does it live up to its reputation?
About Empire Today
Empire Today started in 1959 as a family-run home furnishing business in Chicago, Illinois. The company was originally called Empire Plastic Covers, but changed its name in 1965 to Empire Home Services to better describe its mission. The company kept that name until 2003, when it was rechristened Empire Today after being sold to new owners.
Today, the company offers its services in more than 70 locations nationwide and is one of the best-known names in the flooring industry. It’s also known for its distinctive Empire Today commercial featuring a catchy jingle and a character known as “Empire Man.” The first TV commercial aired in 1978, and Empire Man was a live-action character; however, today he is portrayed in cartoon form instead. Thanks to the jingle featured in the ads, customers have likely heard of Empire Today even if they have never used the company for their flooring needs.
However, Empire Today is more than a jingle and a fun cartoon character. The company offers numerous types of flooring, at-home consultations, all-inclusive pricing quotes, and in some cases, next-day installation.
Cost, Offers, and Financing
With so many flooring options to choose from, the final cost of flooring installation with Empire Today can vary depending on the size of the installation space and the type of floor chosen. Empire Today provides customers with free quotes after they meet with a representative who will help them find a flooring option that will work for their needs and budget. However, the company doesn’t list any prices on its website, which can make it hard for customers to estimate the total cost before scheduling an in-home estimate. This may be off-putting for some customers, but it will result in a more accurate estimate based on the customer’s precise requirements.
Empire Today does offer two financing options through Wells Fargo Bank and Synchrony to help homeowners pay for their flooring project. Customers who choose 12-month financing may qualify for a 0 percent interest rate, though if the customer does not pay in full by the 12-month mark, they will be charged interest on their balance. Customers on this financing plan can choose to pay in the way that makes the most sense for them, whether that’s in monthly installments or several lump-sum payments. There is also a 48-month financing option that offers interest rates from 11.99 percent with fixed monthly payments. Using this option, a customer financing $2,000 will pay $53 per month for 2 years, with a total amount of $2,528 including interest.
