Sep 25, 2014
6 tips to improve email deliverability
Email marketing is a cost-effective marketing method that offers high ROI. However, to make the most of it, you need to ensure maximum email deliverability.
Try the following:
Build an email list of people who have opted to receive your emails.
Ensure that your email list is up to date.
Don't use Gmail or Yahoo. Have your own website. Add a web form to build your email list.
Create content that engages your audience. Personalize your content for different audiences. Make sure you have the right mix of text and images.
Test different templates, content and concepts and find out what works best.
Measure the performance - open rates and click-through-rates.
Source: eGrabber Newsletter